Twitter: Not Just for Grown-Ups Any More [Research]
Actionable Analysis

Twitter: Not Just for Grown-Ups Any More [Research]

14y Heidi Cohen

Twitter: Not Just for Grown-Ups Any More [Research...

Three reasons why teens are moving to Twitter. Read More...

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Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views
Media

Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views

14y Christopher Heine

Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Ge...

Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game. Read More...

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When Good Customers Turn Against You
Social

When Good Customers Turn Against You

14y Dave Evans

When Good Customers Turn Against You

How to avoid "morale costs." Read More

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5 Biggest Mistakes Businesses Make in Social Media Marketing
Social

5 Biggest Mistakes Businesses Make in Social Media Marketing

14y Krista Neher

5 Biggest Mistakes Businesses Make in Social Media...

And how to avoid them. Read More...

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Twitter Buys Startup Dasient to Fight Malicious Advertising
Social

Twitter Buys Startup Dasient to Fight Malicious Advertising

14y Zachary Rodgers

Twitter Buys Startup Dasient to Fight Malicious Ad...

Tech could help spot malicious ads submitted through Twitter's nascent self-serve ad tool before they go live. Read More...

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Google Ad Sales Vet Joins Twitter
Marketing

Google Ad Sales Vet Joins Twitter

14y Kate Kaye

Google Ad Sales Vet Joins Twitter

Rob Goulding becomes Twitter's national inside sales manager. Read More...

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Followers! Likes! Retweets! Value?
Marketing

Followers! Likes! Retweets! Value?

14y Jeff Lerner

Followers! Likes! Retweets! Value?

Many businesses need to better understand why they're investing time and money in social media. Read More...

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Intel Buys Big Twitter Ads to Push CES Presence
Social

Intel Buys Big Twitter Ads to Push CES Presence

14y Christopher Heine

Intel Buys Big Twitter Ads to Push CES Presence

Promoted Trend and Promoted Tweet purchases underscore the show's increasing importance. Read More...

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Twitter Seeks Political Sales Execs in Washington, D.C.
Marketing

Twitter Seeks Political Sales Execs in Washington, D.C.

14y Kate Kaye

Twitter Seeks Political Sales Execs in Washington,...

Hires will develop Twitter's business with political advertisers and agencies. Read More...

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7 Top Online Marketing Trends for 2012 [Data Included]
Actionable Analysis

7 Top Online Marketing Trends for 2012 [Data Included]

14y Heidi Cohen

7 Top Online Marketing Trends for 2012 [Data Inclu...

How to get your marketing plans on the right track. Read More...

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Use Social Graph to Create Meaningful Brand Experiences [Video]
Asia

Use Social Graph to Create Meaningful Brand Experiences [Video]

14y Vincent Teo

Use Social Graph to Create Meaningful Brand Experi...

Brands can tap the interests and likes of consumers, such as understanding topics they're interested in on Twitter or places they've checked into on F...

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Weight Watchers: Barkley Won't Lose Job Over 'Scam' Remark
Marketing

Weight Watchers: Barkley Won't Lose Job Over 'Scam' Remark

14y Christopher Heine

Weight Watchers: Barkley Won't Lose Job Over 'Scam...

Comment catches fire on social media, around paid brand promotions in some cases. Read More...

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By the Numbers: 14 Stats About the Year of Mobile and Social
Marketing

By the Numbers: 14 Stats About the Year of Mobile and Social

14y Anna Maria Virzi

By the Numbers: 14 Stats About the Year of Mobile ...

2011 turned out to be a blockbuster year for e-commerce, mobile, and social networks - and Rebecca Black and Lady Gaga, too. Read More...

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Perry Goes Negative in Twitter Ads
Marketing

Perry Goes Negative in Twitter Ads

14y Kate Kaye

Perry Goes Negative in Twitter Ads

Perry attacks Santorum in promoted tweets aimed at Iowans, and goes negative in Facebook ads, too. Read More...

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The Most Important Question a Brand Must Answer for Success in 2012 Is...
Search

The Most Important Question a Brand Must Answer for Success in 2012 Is...

14y Chris Copeland

The Most Important Question a Brand Must Answer fo...

Brands have more opportunities to influence the purchase path a consumer will take. Read More...

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ClickZ Holiday Social Showdown: Betty Crocker Wins!
Social

ClickZ Holiday Social Showdown: Betty Crocker Wins!

14y ClickZ News Staff

ClickZ Holiday Social Showdown: Betty Crocker Wins...

The cake and cookie mix maker demonstrated that old brands can learn new tricks. Read More...

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'Social Media Agency': Fad or Revolution?
Marketing

'Social Media Agency': Fad or Revolution?

14y Gary Stein

'Social Media Agency': Fad or Revolution?

More brands are taking social media seriously because they are not just seeking to fill a new channel with their message, but to connect more closely ...

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11 Most Popular ClickZ Columns in '11: Social Marketing, Metrics, and More
Marketing

11 Most Popular ClickZ Columns in '11: Social Marketing, Metrics, and More

14y Team ClickZ

11 Most Popular ClickZ Columns in '11: Social Mark...

And lessons in leadership from Steve Jobs. Read More...

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2011 in Headlines: Facebook, Deals, and Mobile Ruled
Marketing

2011 in Headlines: Facebook, Deals, and Mobile Ruled

14y Zachary Rodgers

2011 in Headlines: Facebook, Deals, and Mobile Rul...

Of ClickZ's ten most read news stories, six were about Facebook, Twitter, or Google+. Read More...

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How to Grow Your Twitter Followers - 10 'for Real' Tips
Community Management

How to Grow Your Twitter Followers - 10 'for Real' Tips

14y Michael Della Penna

How to Grow Your Twitter Followers - 10 'for Real'...

Best practices brands can employ to keep it real when it comes to growing Twitter followers. Read More...

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People Want to Connect With You, Not Be Marketed To
Social

People Want to Connect With You, Not Be Marketed To

14y Liana Evans

People Want to Connect With You, Not Be Marketed T...

Six steps that you can take so you don't fall into the "push the message" trap when using social media as part of an integrated marketing strategy. Re...

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10 Social Media 2011 Highlights (Data Included)
Actionable Analysis

10 Social Media 2011 Highlights (Data Included)

14y Heidi Cohen

10 Social Media 2011 Highlights (Data Included)

A look at how marketers are integrating social media into their marketing plans. Read More...

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Scion, Volt, Zipcar Woo Next-Gen Auto Customers
Automotive

Scion, Volt, Zipcar Woo Next-Gen Auto Customers

14y Joan Voight

Scion, Volt, Zipcar Woo Next-Gen Auto Customers

If driving around in a nice car isn't what it used to be, then auto marketing needs to take a sharp turn. Read More...

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Cheezburger Turns Up Tweet Heat on GoDaddy
Data insights

Cheezburger Turns Up Tweet Heat on GoDaddy

14y Christopher Heine

Cheezburger Turns Up Tweet Heat on GoDaddy

UPDATE: GoDaddy drops support of controversial legislation after critics threaten to boycott the Internet registry. Read More...

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Vail Deploys 'Smart' Lift Passes for Social Sharing
Social

Vail Deploys 'Smart' Lift Passes for Social Sharing

14y Lisa Lacy

Vail Deploys 'Smart' Lift Passes for Social Sharin...

Using RFID technology, skiers and snowboarders can share photos and track their progress on the slopes. Read More...

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Getting Social Right
Social

Getting Social Right

14y Dave Evans

Getting Social Right

Imagine a world where real-time, relevant posts were answered promptly. What kind of world would that be? Read More...

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6 Reasons Why 'Less Is More' Will Be the Social Marketing Mantra in 2012
Marketing

6 Reasons Why 'Less Is More' Will Be the Social Marketing Mantra in 2012

14y Michael Heffring

6 Reasons Why 'Less Is More' Will Be the Social Ma...

Even as marketers become smarter about using social marketing, consumers will continue to get more elusive. Read More...

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