Building the Case for a Bigger Social Media Budget
Community Management

Building the Case for a Bigger Social Media Budget

15y Michael Della Penna

Building the Case for a Bigger Social Media Budget

Three tips to convince the executive suite to invest more in social media and community efforts. Read More...

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What 2 Billion Smartphones Mean for Customer Service
Social

What 2 Billion Smartphones Mean for Customer Service

15y Dave Evans

What 2 Billion Smartphones Mean for Customer Servi...

Businesses must serve some - but not all - customers in social channels. Read More...

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What's Your Social Media Marketing IQ?
Actionable Analysis

What's Your Social Media Marketing IQ?

15y Heidi Cohen

What's Your Social Media Marketing IQ?

Thirty social media marketing questions every marketer needs to ask. Read More...

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Twitter Ads: No Harm, No #Fail
Social

Twitter Ads: No Harm, No #Fail

15y Christopher Heine

Twitter Ads: No Harm, No #Fail

Study finds nearly 90 percent of users don't mind Promoted Tweets. Read More...

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The Latino Social Hurricane
Marketing

The Latino Social Hurricane

15y Gustavo Razzetti

The Latino Social Hurricane

How external social events impact consumers' mindsets and behaviors. Read More...

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MLB Hurricane #Fail? Mets, Orioles Strike Out on Social Media
Marketing

MLB Hurricane #Fail? Mets, Orioles Strike Out on Social Media

15y Kate Kaye

MLB Hurricane #Fail? Mets, Orioles Strike Out on S...

Amid hurricane warnings, East Coast baseball teams fail to respond to fans' inquiries about weekend games. Read More...

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Connected Communities on the Move
Marketing

Connected Communities on the Move

15y Anna Maria Virzi

Connected Communities on the Move

Entrepreneurs look to bring ad-supported services to keep commuters in the know. Read More...

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Small Brands on Twitter Target Hurricane Irene Searchers
Paid Search

Small Brands on Twitter Target Hurricane Irene Searchers

15y Christopher Heine

Small Brands on Twitter Target Hurricane Irene Sea...

News organizations surprisingly steer clear of buying hash-tagged traffic. Read More...

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4 Surefire Ways to Get Your Emails Read
Email

4 Surefire Ways to Get Your Emails Read

15y Simms Jenkins

4 Surefire Ways to Get Your Emails Read

How do you make sure your subscribers keep reading, not deleting? Part one in a two-part series. Read More...

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Bravo Bakes in Twitter, Blogger Buzz for Top Chef Campaign
Social

Bravo Bakes in Twitter, Blogger Buzz for Top Chef Campaign

15y Lisa Lacy

Bravo Bakes in Twitter, Blogger Buzz for Top Chef ...

Top Chef Just Desserts campaign has helped add 18,000 Facebook page likes. Read More...

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What Brand Brings to Social
Marketing

What Brand Brings to Social

15y Robin Neifield

What Brand Brings to Social

Time, money, and resources are the currency that both help compensate for a lack of brand strength and build the brand if done well. Read More...

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6 Ways to Boost Return on Twitter
Actionable Analysis

6 Ways to Boost Return on Twitter

15y Heidi Cohen

6 Ways to Boost Return on Twitter

And five ways to track your Twitter return. Read More

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Japan Earthquake: The Role of Google and Social
Asia

Japan Earthquake: The Role of Google and Social

15y Shohei Shimoda

Japan Earthquake: The Role of Google and Social

A look back on how Internet companies have rallied to help people in times of crisis. Read More...

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How CNET Grew 5X on Facebook and Twitter Without Ads
Social

How CNET Grew 5X on Facebook and Twitter Without Ads

15y Christopher Heine

How CNET Grew 5X on Facebook and Twitter Without A...

Consumer tech site shows engagement tactics can boost social media fans. Read More...

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Six Months After Firing NMS, Chrysler Picks a Social Agency
Social

Six Months After Firing NMS, Chrysler Picks a Social Agency

15y Zachary Rodgers

Six Months After Firing NMS, Chrysler Picks a Soci...

Automaker broke with previous agency over a tweet disparaging the Motor City. Read More...

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Japanese Audiences Are Moving to Smartphones and Facebook
Asia

Japanese Audiences Are Moving to Smartphones and Facebook

15y Motoko Hunt

Japanese Audiences Are Moving to Smartphones and F...

Report findings: Consider these three takeaways that are impacting search and Internet culture on Internet user behaviour in Japan. Read More...

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The Evolving Retail Experience
Marketing

The Evolving Retail Experience

15y FK Funderburke

The Evolving Retail Experience

Traditional media treats the consumer like a spectator. But consumers now expect more. Read More...

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Don't Ask People to Like You, Give Them a Reason to Like You
Social

Don't Ask People to Like You, Give Them a Reason to Like You

15y Liana Evans

Don't Ask People to Like You, Give Them a Reason t...

And, beware of social media automation tools. Read More...

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YouTube Gains on Facebook in the U.K.
Audience

YouTube Gains on Facebook in the U.K.

15y Jack Marshall

YouTube Gains on Facebook in the U.K.

Google-owned video sharing site enjoys fifth consecutive month of growth. Read More...

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Virgin America Dons MLB Pitcher's Beard on Twitter
Social

Virgin America Dons MLB Pitcher's Beard on Twitter

15y Christopher Heine

Virgin America Dons MLB Pitcher's Beard on Twitter

Brian Wilson's facial hair spotlighted by campaign. Read More...

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Survey: 87% of Brands Plan to Run Twitter Ads
Social

Survey: 87% of Brands Plan to Run Twitter Ads

15y Christopher Heine

Survey: 87% of Brands Plan to Run Twitter Ads

Facebook, LinkedIn, and Foursquare also get good news. Read More...

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Twitter Opens NYC Outpost, Snares Facebook Office Manager
Social

Twitter Opens NYC Outpost, Snares Facebook Office Manager

15y Kate Kaye

Twitter Opens NYC Outpost, Snares Facebook Office ...

It appears Twitter has hired away an NYC office manager from Facebook. Read More...

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5 Tactics to Live Weibo (Tweet) an Event
Asia

5 Tactics to Live Weibo (Tweet) an Event

15y Rudi Leung

5 Tactics to Live Weibo (Tweet) an Event

Sharing what I learned from microblogging at Swarovski's fashion event in Beijing. Read More...

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Twitter Places Brand Tweets Atop Timelines
Social

Twitter Places Brand Tweets Atop Timelines

15y Christopher Heine

Twitter Places Brand Tweets Atop Timelines

Promoted Tweets to Followers aims to boost visibility among users who follow the advertiser. Read More...

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The New Digital Inbox – Is Your Email Program Ready?
Email

The New Digital Inbox – Is Your Email Program Ready?

15y Simms Jenkins

The New Digital Inbox – Is Your Email Program Read...

5 tips for creating better emails now that your messages compete with tweets and posts. Read More...

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One Fish, Two Fish* or Why Social Media Is Not a Complete Answer
Marketing

One Fish, Two Fish* or Why Social Media Is Not a Complete Answer

15y Robin Neifield

One Fish, Two Fish* or Why Social Media Is Not a C...

Fishing in the social media watering hole? Here's some food for thought. Read More...

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Twitter Hires Signal Overseas Consumer Strategy
Data insights

Twitter Hires Signal Overseas Consumer Strategy

15y Kate Kaye

Twitter Hires Signal Overseas Consumer Strategy

Moxie Interactive CEO Joel Lunenfeld is Twitter's new director of global brand strategy. Read More...

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