Because of its good-natured humor, IKEA's commercial has been watched almost 9 million times on YouTube since last week. Read More...
View articleNow that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success. Read More...
View articleNative advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. ...
View articleThe mobile messaging app known for its vanishing photos is reportedly leaning toward monetization for the first time. Read More...
View articleA recent survey shows that 73 percent of back-to-school shoppers are using mobile Internet for nearly every part of their back-to-school shopping proc...
View articleFacebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Read More...
View articleAmazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Read...
View articleThe rate of change in the digital marketing world today is so fast that keeping up doesn't just mean using new tools anymore - you must fully understa...
View articleThe recipe for Southern Comfort’s Shark Week digital cocktail includes a live shark, as well as tracking, tweeting, and interactive video, stirred. Re...
View articleAt her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. ...
View articleA look at the day two keynote panel at ClickZ Live San Francisco, a fireside chat with Facebook, Hootsuite, Ghirardelli, YouTube and the Online Market...
View articleOreo’s Mini Delivery campaign, in which 500 personalized parcels a day are up for grabs for two weeks, highlights the concept of scarcity as a marketi...
View articleLike many brands, Meow Mix hopes nostalgia for an old brand asset will help drum up interest in its latest campaign. But experts say the challenge for...
View articleBrands that engage in organic social media strategies can better engage with their audiences and develop more meaningful connections. Here's how to de...
View articleThe brand’s five-part video series starring NFL quarterback Cam Newton demonstrates how an athlete's popularity can propel a brand's content marketing...
View articleThe debate over net neutrality could have a larger impact on marketers than expected, as it greatly affects the education of future digital marketers....
View articleShakira's ad for Activia has just become the most shared video ad of all time - showing a growing trend in the rise of "trackvertising." How can marke...
View articleHumor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating rela...
View articleBrands have the opportunity to cultivate their own fan content online, yet most have not embraced the idea of promoting their products in this fashion...
View articleSometimes the best way to recap an event is through attendees' tweets that highlight some of the best insights gleaned from the keynote speakers. Here...
View articleBy measuring the social activity taking place around a video and using that data in combination with raw viewing statistics, marketers can gain a bett...
View articleWhen L'Oreal discovered and hired a beautiful unknown teenager whose photo went viral during the World Cup, they may have gotten more than they bargai...
View articleVine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use...
View articleIHOP says it decided to use Shazam because it wanted to engage with consumers longer than it can in a TV spot and notes the Shazam icon is more of a d...
View articleThe latest data from Unruly shows that World Cup video ads have done extremely well, taking four of the top 10 spots. Meanwhile, only one ad from this...
View articleThe growth of mobile is changing the way the world watches sports and never has this been more evident than with the 2014 World Cup. Read More...
View articleIt's important for marketers to be aware of the details of the venture capital world before they consider taking a job at a start-up, so here is a pri...
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