Land Rover kicked off a digital media campaign this week, promoting a new interactive film and upcoming 2014 Range Rover Sport Read More...
View articleLooking to scare up some profits, no tricks needed? Two retailers share how they got creative with their digital marketing and advertising to sell Hal...
View articleA video of the second iteration of Heineken's Departure Roulette campaign has netted more than 5.1 million views. Read More...
View articleIn addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with yo...
View articleAfter the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertisin...
View articleWhether they call them millennials, next gen buyers or digital natives, it seems there's nothing that brands won't do to reach those elusive 18-33 old...
View articleGreen Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make con...
View articleWhere web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Read More...
View articleAOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Read More...
View articleAt the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November...
View articleBefore you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Read More...
View articleActor and social media phenom George Takei has teamed up with AARP to produce a biweekly YouTube series. Read More...
View articleThe initiative includes a game and a video that have generated 250,000 downloads and 4.3 million views since their debut. Read More...
View articleSix lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Read More...
View articleWorking with artists the brand says "[define] the cultural zeitgeist," Transform Today – which includes a series of videos - is not just a campaign, b...
View articleThe show, Hello Ross, incorporated YouTube footage, tweets, live chats, and hashtags in its premiere on September 6. Read More...
View articleThe 2013 concert, taking place on September 21 in Saratoga Springs, N.Y., features a hashtag, webcast, and app. Read More...
View articleThe quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine. Read More...
View articleYouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what'...
View articleIf we can deliver all of the information we want the consumer to see before an ad even begins, perhaps we needn't worry so much about the format. Read...
View articleBaked snack brand Combos is asking fans to submit “epic ideas” for ways to eat a new variety, which it may potentially turn into a video. Read More...
View articleIn Planters' Power of the Peanut campaign, Mr. Peanut takes on the role of a motivational speaker to educate consumers about the nutritional benefits ...
View articleBanner ads and a video help Claussen reinforce the message that its pickles are in the refrigerator section. Read More...
View articleTaylor Swift says #HiFromTaylor while Katy Perry channels #KillerQueen. Read More...
View articleA new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Read More...
View articleThe line, em michelle phan, comes from L’Oreal and is a good example of a brand using YouTube to drive makeup sales, Google says. Read More...
View articleOklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486 p...
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