Summer Travel Boosts Hotel and Transportation Sites
Audience

Summer Travel Boosts Hotel and Transportation Sites

14y Melanie White

Summer Travel Boosts Hotel and Transportation Site...

In June travel site traffic rose 9 percent according to comScore. Read More...

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Digital Ad Revenues Will Grow 13% in 2012
Ad Industry Metrics

Digital Ad Revenues Will Grow 13% in 2012

14y Melanie White

Digital Ad Revenues Will Grow 13% in 2012

Digital will account for 25% of the local ad market in the future, says BIA/Kelsey. Read More...

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The 2012 Socialympics: Rules for Twitter and Facebook
Social

The 2012 Socialympics: Rules for Twitter and Facebook

14y Kaila Strong

The 2012 Socialympics: Rules for Twitter and Faceb...

Marketers must comply with strict rules, for tweets and Facebook posts. Read More...

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Dentyne Ice Dives into Video Memes for Split2Fit Series
Media

Dentyne Ice Dives into Video Memes for Split2Fit Series

14y Lisa Lacy

Dentyne Ice Dives into Video Memes for Split2Fit S...

Text-to-animation videos target the 21 to 34-year-old gum-chewing crowd. Read More...

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YouTube Marketplace Aims for Small Biz Video Advertisers
Media

YouTube Marketplace Aims for Small Biz Video Advertisers

14y Kate Kaye

YouTube Marketplace Aims for Small Biz Video Adver...

Video Creation Marketplace will pair advertisers with videographers. Read More...

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Ford Fusion Social Media Effort Deepens Ryan Seacrest Partnership
Social

Ford Fusion Social Media Effort Deepens Ryan Seacrest Partnership

14y Susan Kuchinskas

Ford Fusion Social Media Effort Deepens Ryan Seacr...

The first thousand Fusion fans on Facebook will receive a mystery box. Read More...

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GOP Milks Healthcare Ruling on Twitter, Obama Camp Ignores It
Marketing

GOP Milks Healthcare Ruling on Twitter, Obama Camp Ignores It

14y Kate Kaye

GOP Milks Healthcare Ruling on Twitter, Obama Camp...

GOP and Romney camp use ruling upholding Affordable Care Act to drum up donations. Read More...

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Traveling With Mobile and Social
Social

Traveling With Mobile and Social

14y Sundeep Kapur

Traveling With Mobile and Social

An accident away from home highlights how our mobile devices keep us connected and informed. Read More...

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A YouTube Primer for Media Planning Success
Media

A YouTube Primer for Media Planning Success

14y Hollis Thomases

A YouTube Primer for Media Planning Success

With video attracting so many eyeballs, media strategy needs to consider online video, which means the media planner needs to understand the space as ...

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The Political Video Ad Shortage by the Numbers
Marketing

The Political Video Ad Shortage by the Numbers

14y Kate Kaye

The Political Video Ad Shortage by the Numbers

Mixpo projects political advertisers will demand as much as 48% more in-stream video ads than will be available. Read More...

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New Old Spice-Inspired Brand Personas Heat Up Viral Video
Media

New Old Spice-Inspired Brand Personas Heat Up Viral Video

14y Tessa Wegert

New Old Spice-Inspired Brand Personas Heat Up Vira...

A handful of brands that followed the Old Spice model still managed to achieve their goals. Read More...

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Interest vs. Social in Japan
Asia

Interest vs. Social in Japan

14y Jeff Lippold

Interest vs. Social in Japan

How the interest graph has shaped the Japanese social media landscape Read More...

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Pop Chips' Brown-Faced 'Raj' Still Live Via Social
Media

Pop Chips' Brown-Faced 'Raj' Still Live Via Social

14y Christopher Heine

Pop Chips' Brown-Faced 'Raj' Still Live Via Social

Ashton Kutcher-played character drew racism charges on Twitter yesterday. Read More...

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Yahoo Woos Small Biz with Marketing Dashboard
Local

Yahoo Woos Small Biz with Marketing Dashboard

14y Susan Kuchinskas

Yahoo Woos Small Biz with Marketing Dashboard

New service provides consolidated view of marketing results and reputation. Read More...

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Chico's Facebook App Prints Cards for Sick Kids
Marketing

Chico's Facebook App Prints Cards for Sick Kids

14y Christopher Heine

Chico's Facebook App Prints Cards for Sick Kids

Cause marketing effort will donate $1 for every Get Well message sent. Read More...

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Amex Aims for Jack White Cred on Twitter, YouTube
Media

Amex Aims for Jack White Cred on Twitter, YouTube

14y Kate Kaye

Amex Aims for Jack White Cred on Twitter, YouTube

Multi-channel effort promotes tonight's Jack White concert livestream directed by Gary Oldman. Read More...

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Google AdWords for Video Improves YouTube Targeting
Media

Google AdWords for Video Improves YouTube Targeting

14y Jonathan Allen

Google AdWords for Video Improves YouTube Targetin...

Aims to bring analytical power of paid search to video content. Read More...

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Xerox CMO Not Sold on Twitter and Pinterest
Media

Xerox CMO Not Sold on Twitter and Pinterest

14y Kate Kaye

Xerox CMO Not Sold on Twitter and Pinterest

Christa Carone, CMO at Xerox said a new Twitter ad test has resulted in some negative reactions from clients. Read More...

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Facebook Video Visitors Down 8%, Yahoo's Up 8%
Data insights

Facebook Video Visitors Down 8%, Yahoo's Up 8%

14y Anna Maria Virzi

Facebook Video Visitors Down 8%, Yahoo's Up 8%

ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers. Read More...

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Facebook Memes Embraced by 90-Year-Old Sports Brand
Marketing

Facebook Memes Embraced by 90-Year-Old Sports Brand

14y Lisa Lacy

Facebook Memes Embraced by 90-Year-Old Sports Bran...

Easton leans on social marketing to target high school athletes. Read More...

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42% of U.S. Consumers Use Social Media for Health Care Info [Survey]
Healthcare & Pharma

42% of U.S. Consumers Use Social Media for Health Care Info [Survey]

14y Search Engine Watch

42% of U.S. Consumers Use Social Media for Health ...

PWC study: Consumers say info on social networks would affect decisions to select physicians, hospitals. Read More...

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Obama Web Ads Name Romney for First Time
Marketing

Obama Web Ads Name Romney for First Time

14y Kate Kaye

Obama Web Ads Name Romney for First Time

Display and video ads from Obama's campaign reflect an integrated cross-media messaging approach. Read More...

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Pepsi Mimics Web Celebs and Average Joes in Videos
Media

Pepsi Mimics Web Celebs and Average Joes in Videos

14y Lisa Lacy

Pepsi Mimics Web Celebs and Average Joes in Videos

Funny or Die comedians help push new low-sugar Pepsi Next on Facebook and YouTube. Read More...

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Political Consultants Open to Inevitable Digital Future
Marketing

Political Consultants Open to Inevitable Digital Future

14y Kate Kaye

Political Consultants Open to Inevitable Digital F...

At the AAPC Conference, traditional media consultants get a digital education. Read More...

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Agency Survey: Early 2012 Social Dollars Boom
Ad Industry Metrics

Agency Survey: Early 2012 Social Dollars Boom

14y Christopher Heine

Agency Survey: Early 2012 Social Dollars Boom

CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends. Read More...

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Shorty Industry Awards 2012 Winners Announced
Social

Shorty Industry Awards 2012 Winners Announced

14y ClickZ News Staff

Shorty Industry Awards 2012 Winners Announced

UPDATED: Awards recognize business creativity, effectiveness in social media. Read More...

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Progressive's 'Flo' Gets More Social Game
Financial Services

Progressive's 'Flo' Gets More Social Game

14y Christopher Heine

Progressive's 'Flo' Gets More Social Game

Brand character leads "Sims Social" effort on Facebook and other initiatives. Read More...

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