The Language of the Web
Increasingly, it isn't English, and Computer Economics says languages from the Asia Pacific and Latin American regions will lead the way.
Increasingly, it isn't English, and Computer Economics says languages from the Asia Pacific and Latin American regions will lead the way.
[IC_ARTICLE_OBJECT [SHOW IC_Article_ID] “table1”]
By 2002, Internet users will be predominately non-English speaking, according to research by Computer Economics, and by 2005, 60 percent of Internet users will speak a language other than English.
“The growth of the non-English speaking market will mean that it will become imperative that companies offer multiple language choices on their Web sites,” said Computer Economics VP of Research Michael Erbschloe. “It will also mean that on significantly more Web sites, English will not be the default language option, and in many instances, English will not be offered at all.”
There will be a 60 percent increase in Internet usage among English speakers during the next six years. At the same time, the non-English speaking market will grow by 150 percent. The language groups that most significantly affect the dominance of English on the Internet are those in Asia Pacific and Latin America, according to Computer Economics.
[IC_ARTICLE_OBJECT [SHOW IC_Article_ID] “table2”]
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleCustomers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...
View articleAs personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...
View articleThe idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. Duri...
View articleSocial infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleThe global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View article
Leave a Reply
You must be logged in to post a comment.