These Are the Speakers Everyone Will Be Talking About

Hi there,

The countdown is on. As we gear up for eTail Connect West 2025 in San Diego, the spotlight is turning to the people driving the conversations. Earlier this year in Palm Springs, we saw AI use cases get sharper, loyalty strategies become growth engines, and DTC brands double down on margin control. Now, the question is: who’s taking the stage to move those conversations forward?

Here are some of the leaders you won’t want to miss, and the sessions they’ll be leading.

Brand Builders and Transformers

AI and Innovation Leaders

Loyalty and Customer Value Voices

DTC and Growth Trailblazers

Sponsored Spotlight: Measurement That Matters

One theme you’ll hear across San Diego is how brands are using AI to test faster, reach new audiences, and diversify spend across TikTok, retail media, and performance channels. But testing without measurement is just noise.

That’s where Fospha comes in. Their platform gives retail and DTC marketers full-funnel measurement, combining the granularity of attribution with the predictive power of MMM – all while being privacy-safe. The result? Clarity on which channels generate demand, confidence in budget trade-offs, and measurable growth across the funnel.

Talk full-funnel measurement with Fospha

Don't miss Jamie Bolton's (VP of Growth at Fospha) panel discussion on day two:

One Final Thought: Show Up Strategic

Here’s how to make your eTail Connect West count:

✔ Bookmark sessions that reflect the way your team is actually structured
✔ Don’t just visit the booths — ask the hard questions around performance and ROI
✔ Think beyond brand — look at where marketing, product, and tech intersect

We’ll be back next week. Until then, stay sharp — and start building your game plan for San Diego.

Unofficially eTail Team

Independently Created. Not affiliated with eTail.

Unofficially eTail is a ClickZ Media publication in the Events division