Time Spent on Facebook, Microsoft, and Yahoo Dips in April
Google sees a gain in usage during April thanks largely to YouTube, according to Nielsen.
Google sees a gain in usage during April thanks largely to YouTube, according to Nielsen.
Time spent with the majority of top online brands dipped during April, while time spent on Google properties grew, according to data from the Nielsen Company.
The online measurement firm estimates that time spent on Yahoo properties in April dropped by 6.9 percent compared with March, with time spent on Microsoft properties and Facebook also dropping by 4.2 percent and 3.8 percent, respectively.
The only company in the top 10 to increase its share of users’ attention in April was Google. Although its key search product is not vying for extended periods of user attention, other properties such a YouTube are. On average, time spent on YouTube totaled 1 hour, 5 minutes, and 50 seconds per person in April, an increase of 9 percent compared to the prior month, according to Nielsen.
Overall, users spent an average of almost seven hours with Facebook over the course of the month, and the social network attracted 4.5 percent more users compared with March. Meanwhile Yahoo and Microsoft properties both experienced a drop in unique users.
| Top 10 Parent Companies/Divisions for April 2010 (U.S., Home and Work) |
|||||
|---|---|---|---|---|---|
| Rank | Parent | Unique Audience (000) | Time Per Person (hh:mm:ss) | Month-Over-Month Change in Unique Audience (%) | Month-Over-Month Change in Time per Person (%) |
| 1 | 158,496 | 1:57:35 | 0.5 | 1.2 | |
| 2 | Microsoft | 135,305 | 1:54:57 | -1.1 | -4.2 |
| 3 | Yahoo | 129,783 | 2:24:15 | -2.4 | -6.9 |
| 4 | 122,337 | 6:43:22 | 4.5 | -3.8 | |
| 5 | AOL | 80,065 | 2:03:56 | -6.0 | -7.9 |
| 6 | News Corp. | 76,866 | 0:51:58 | 2.6 | -0.5 |
| 7 | InterActiveCorp | 70,475 | 0:13:04 | -1.1 | -12.6 |
| 8 | eBay | 61,811 | 1:22:32 | -6.8 | -4.2 |
| 9 | Apple | 61,158 | 1:12:40 | 0.3 | -5.6 |
| 10 | Amazon | 60,807 | 0:23:51 | -5.2 | -3.7 |
| Source: The Nielsen Company | |||||
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleCustomers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...
View articleAs personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...
View articleThe idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. Duri...
View articleSocial infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleThe global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View article
Leave a Reply
You must be logged in to post a comment.