Top 25 Global Domains in Australia

December 1999

Top Global Domains in Australia
December 1999
Rank Domain Unique
Visitors

(000)
Reach %
1. Ninemsn/msn 1,667 37.4
2. ICQ Applications 1,654 37.1
3. Yahoo 1,643 36.9
4. Microsoft 1,495 33.6
5. Hotmail 1,443 32.4
6. Geocities 1,260 28.3
7. Altavista 926 20.8
8. Netscape 903 20.3
9. ICQ.com 889 19.9
10. Bigpond 794 17.8
11. AOL 794 17.8
12. Tripod 751 16.8
13. Angelfire.com 724 16.2
14. MSN Messenger Service 689 15.5
15. Bluemountain.com 617 13.9
16. Telstra 580 13.0
17. Ozemail 541 12.1
18. Excite 541 12.1
19. Lycos 494 11.1
20. Whitepages.com.au 485 10.9
21. ABC.net.au 454 10.2
22. Yellowpages.com.au 454 10.2
23. Looksmart.com 436 9.8
24. Go.com 410 9.2
25. Real.com 405 9.1
Source: Media Metrix

Top 10 Site Categories in Europe
Rank Category Reach %
1. Portals 78.4%
2. ISP 69.0%
3. Services 51.0%
4. Corporate Presence 39.4%
5. Retail 25.9%
6. Application 16.8%
7. News/Information 16.0%
8. Entertainment 16.0%
9. Business/
Finance
13.6%
10. Adult 12.8%
MMXI Europe

Top Canadian Originating Domains
Site Unique
Visitors
sympatico.ca 2,427
msn.ca 1,710
yahoo.ca 1,377
canoe.ca 1,279
canada.com 808
Source: Media Metrix

Definitions:
Digital Media: includes users of the WWW, proprietary online services, and other ad-supported digital media such as email and CD-ROM. Unique Visitor: The actual number of total users who visited the reported Web site or online property at least once in the given month. All unique visitors are unduplicated (only counted once) and are in thousands. Reach %: The percentage of individuals that accessed the content from a specific site from among the total number of individuals using the Web or online services during the month.

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