Top 50 Advertisers by Media Value in December, 2006
Top 50 Advertisers by Media Value in December, 2006
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
| Top 50 Internet Advertisers by Media Value, December 2006 |
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|---|---|---|---|
| Position | Advertiser | Media Value ($000) |
Sector |
| 1 | Fidelity Brokerage | 14,346.7 | Fin |
| 2 | Cingular Wireless Service | 11,460.0 | Tech |
| 3 | Vonage | 10,581.0 | Tech |
| 4 | LendingTree.com | 10,088.9 | Fin |
| 5 | LowerMyBills.com | 8271.9 | Fin |
| 6 | Verizon Wireless | 8,010.3 | Tech |
| 7 | E*Trade Financial Online | 7,048.2 | Fin |
| 8 | Victoria’s Secret | 6,990.1 | Ret |
| 9 | TD Ameritrade | 6,443.3 | Fin |
| 10 | University of Phoenix Online | 5,859.2 | Edu |
| 11 | Bank of America | 5,152.4 | Fin |
| 12 | NexTag Services | 5,016.9 | Misc |
| 13 | eBay.com | 4,814.3 | Ret |
| 14 | Classmates.com | 4,549.9 | Misc |
| 15 | Dice.com | 4,503.8 | Class |
| 16 | E*Trade Financial | 4,217.6 | Fin |
| 17 | BestBuy.com | 4,070.8 | Ret |
| 18 | Ford Trucks | 3,849.4 | Ret |
| 19 | Scottrade Consumer Services | 3,812.1 | Fin |
| 20 | Circuit City | 3,790.1 | Ret |
| 21 | Scottrade Online | 3,708.2 | Fin |
| 22 | Chase Freedom | 3,627.3 | Fin |
| 23 | Countrywide Home Loans | 3,400.8 | Fin |
| 24 | Ford Auto & Trucks | 3,334.5 | Ret |
| 25 | Monster | 3,312.5 | Class |
| 26 | American Express | 3,311.8 | Fin |
| 27 | Sprint Wireless | 3,311.3 | Tech |
| 28 | Palm Treo | 3,224.1 | Tech |
| 29 | Honda Trucks CR-V | 3,189.1 | Ret |
| 30 | AOL | 3,183.0 | M/E |
| 31 | Discover | 3,159.2 | Fin |
| 32 | Netflix | 3,146.8 | M/E |
| 33 | Target | 3,062.3 | Ret |
| 34 | MasterCard | 3,006.6 | Fin |
| 35 | Mercury Autos — Milan | 2,928.4 | Ret |
| 36 | Forex capital Markets (Fxcm.com) Investments | 2,873.7 | Fin |
| 37 | T-Mobile Wireless | 2,862.4 | Tech |
| 38 | American Express Credit Cards | 2,786.9 | Fin |
| 39 | CNN | 2,777.1 | M/E |
| 40 | Homepages.com Realty | 2,764.1 | Class |
| 41 | Thrifty Car Rental | 2,684.7 | T/H |
| 42 | Freecreditreport.com | 2,668.3 | Fin |
| 43 | CouponBug.com | 2,645.1 | Misc |
| 44 | Time Magazine | 2,614.7 | M/E |
| 45 | Budget Rent A Car | 2,524.4 | T/H |
| 46 | Capital One | 2,518.8 | Fin |
| 47 | AT&T | 2,474.8 | Tech |
| 48 | Ampd Mobile Wireless | 2,464.8 | Tech |
| 49 | Sears Deptartment — Misc. | 2,440.7 | Fin |
| 50 | Dollar Rent A Car | 2,432.5 | Fin |
| GRAND TOTAL | $221,315.8 | ||
| Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in November, 2006 | |||
Methodology: Chart represents the value of display advertising in both standard and non-standard ad formats. Media expenditure estimates do not always take into account special considerations including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, etc.
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