Top 50 Advertisers by Media Value in February 2009
Rankings of the top 50 Internet advertisers by media value in February 2009.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
| Top 50 Internet Advertisers by Media Value, February 2009 |
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|---|---|---|---|
| Position | Advertiser | Media Value ($000) |
Sector |
| 1 | TD Ameritrade: online | 30,662.9 | Fin |
| 2 | Scottrade: online | 28,480.9 | Fin |
| 3 | Fidelity Brokerage Services: consumer services | 17,081.5 | Fin |
| 4 | TD Ameritrade: consumer services | 17,080.7 | Fin |
| 5 | Classmates.com | 11,837.4 | M/E |
| 6 | Acura TL: passenger auto | 9,454.2 | Auto |
| 7 | Target.com | 8,140.1 | Ret |
| 8 | VactionsToGo.com | 7,780.2 | T/H |
| 9 | FreeScore.com | 7,379.4 | Fin |
| 10 | Investopedia ULC | 6,595.6 | M/E |
| 11 | FindTheRightSchool | 6,552.6 | Edu |
| 12 | Verizon Wireless: consumer service | 6,526.3 | Tech |
| 13 | Quicken Loans: consumer services | 6,188.6 | Fin |
| 14 | Scottrade Stock Brokerage: consumer services | 5,993.2 | Fin |
| 15 | Ford Flex: crossover utility vehicle | 5,904.1 | Auto |
| 16 | Netflix | 5,094.7 | M/E |
| 17 | University of Phoenix: online | 4,640.0 | Edu |
| 18 | Purina FortiFlora | 4,341.9 | H/F |
| 19 | Infinit G: passenger auto | 4,287.7 | Auto |
| 20 | Intuit: TurboTax | 4,269.6 | Fin |
| 21 | ShareBuilder.com | 4,223.3 | Fin |
| 22 | Kikkoman Soy Sauce | 3,886.6 | CPG |
| 23 | ProFlowers | 3,667.3 | Ret |
| 24 | Cruise.com | 3,557.9 | T/H |
| 25 | Cover Girl Outlast | 3,427.9 | CPG |
| 26 | Charles Schwab: consumer services | 3,417.7 | Fin |
| 27 | NBC Universal: “Coraline” | 3,317.9 | M/E |
| 28 | 1-800-Flowers.com | 3,210.3 | Ret |
| 29 | Diet Coke and Heart Truth Organization | 3,181.0 | H/F |
| 30 | Dunkin’ Donuts | 3,151.4 | Ret |
| 31 | E-Trade Financial: online | 3,122.4 | Fin |
| 32 | Capital One: Orbitz Visa | 3,012.1 | Fin |
| 33 | E-Trade Financial: consumer services | 2,944.8 | Fin |
| 34 | Teleflora | 2,891.9 | Ret |
| 35 | Fisher Investments Inc.: consumer services | 2,871.4 | Fin |
| 36 | LowerMyBills.com | 2,729.3 | Fin |
| 37 | Pier 1 Imports | 2,709.9 | Ret |
| 38 | Ookisa | 2,663.3 | CPG |
| 39 | Verizon FiOS TV | 2,645.4 | Tech |
| 40 | Cars.com | 2,310.9 | Auto |
| 41 | eBay | 2,261.1 | Ret |
| 42 | Grey Goose | 2,260.1 | CPG |
| 43 | Acai Berries | 2,255.0 | CPG |
| 44 | NHL GameCenter Live | 2,105.9 | M/E |
| 45 | Bank of America: consumer checking | 2,045.9 | Fin |
| 46 | Norwegian Cruise Line | 2,039.2 | T/H |
| 47 | Ad Council | 2,005.0 | M/E |
| 48 | AT&T: wireless service | 1,983.1 | Tech |
| 49 | Kaplan University | 1,980.6 | Edu |
| 50 | Pulte Homes | 1,958.4 | Ret |
| GRAND TOTAL | $282,129 | ||
| Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in January 2008 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
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