Top 50 Advertisers by Media Value in March, 2007
Top 50 Advertisers by Media Value in March, 2007
Note: The data were originally published as the top 50 advertisers by parent company. TNS provided updated data listing the top 50 advertisers by brands, which reflect divisions within a parent company as separate entities.
The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
| Top 50 Internet Advertisers by Media Value, March 2007 |
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|---|---|---|---|
| Position | Advertiser | Media Value ($000) |
Sector |
| 1 | LendingTree | 22,669 | Fin |
| 2 | Netflix | 18,828 | Ret |
| 3 | University of Phoenix Online | 14,452 | Edu |
| 4 | Fidelity Brokerage Services: consumer services | 12,841 | Fin |
| 5 | eBay | 11,847 | Ret |
| 6 | Classmates Online | 10,569 | Misc |
| 7 | LowerMyBills.com | 10,199 | Fin |
| 8 | Scottrade: consumer services | 9,754 | Fin |
| 9 | Verizon Wireless | 8,197 | Tech |
| 10 | E-Trade Financial | 8,070 | Fin |
| 11 | TD Ameritrade | 7,971 | Fin |
| 12 | Monster | 6,955 | Class |
| 13 | Cingular Wireless | 6,184 | Tech |
| 14 | Countrywide Home Loans: consumer services | 5,700 | Fin |
| 15 | Verizon ISP | 5,178 | Tech |
| 16 | E-Trade Financial: consumer services | 4,808 | Fin |
| 17 | Charles Schwab: consumer services | 4,526 | Fin |
| 18 | Sprint Wireless | 4,371 | Tech |
| 19 | Dice | 4,280 | Class |
| 20 | Bank of America: consumer services | 3,883 | Fin |
| 21 | Capital One Services | 3,836 | Fin |
| 22 | Blockbuster.com | 3,825 | Ret |
| 23 | Scottrade | 3,679 | Fin |
| 24 | University of Phoenix | 3,270 | Edu |
| 25 | Windows Live Search | 3,216 | Tech |
| 26 | ForexCaptial Markets LLC (FXCM.com) | 3,155 | Fin |
| 27 | Dell: Inspiron computer | 3,088 | Tech |
| 28 | Privacy Matters 123 | 2,932 | Tech |
| 29 | Dodge Trucks: Nitro | 2,910 | Auto |
| 30 | Comcast ISP | 2,905 | Tech |
| 31 | NexTag | 2,892 | Class |
| 32 | Ask.com | 2,729 | Tech |
| 33 | Superpages.com | 2,706 | Misc |
| 34 | Ford Trucks: Edge | 2,646 | Auto |
| 35 | Paramount Vantage: “Babel” | 2,628 | M/E |
| 36 | BestBuy.com | 2,601 | Ret |
| 37 | Amazon.com | 2,584 | Ret |
| 38 | Wachovia Securities: consumer services | 2,496 | Fin |
| 39 | State Farm: VAR Insurance | 2,462 | Insurance |
| 40 | Nissan Autos: Altima | 2,411 | Auto |
| 41 | VacationsToGo.com | 2,340 | T/H |
| 42 | iTunes Store | 2,336 | M/E |
| 43 | Quicken Loans: consumer services | 2,294 | Fin |
| 44 | Circuitcity.com | 2,292 | Ret |
| 45 | Ford Auto: VAR | 2,286 | Auto |
| 46 | AT&T/Cingular Wireless Cp | 2,282 | Tech |
| 47 | CyberTrader.com | 2,230 | Fin |
| 48 | Chase: Freedom Visa | 2,210 | Fin |
| 49 | Yellowpages.com | 2,195 | Class |
| 50 | Norwegian Cruises | 2,160 | T/H |
| GRAND TOTAL | $288,008 | ||
| Sectors: Auto – Automotive; Class – Classifieds; CPG – Consumer Package Goods; Date – Online Dating; Edu – Education; Fin – Financial Services; H/F – Health & Fitness; M/E – Media & Entertainment; Misc – Miscellaneous; Ret – Retail; Tech – Technology; T/H – Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in February, 2007 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don’t always take into account special considerations, including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, and the like.
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