Top U.S. Mobile Handsets by Ad Impression Share
Apple's iPhone continues to dominate mobile ad display.
Apple's iPhone continues to dominate mobile ad display.
Apple’s iPhone served more mobile ad impressions than any other handset during the month of July, according to data from mobile ad network Millennial Media.
Having overtaken Samsung’s SPH-M800 in June, the iPhone continued to expand its share over the course of the month, growing by 3.62 percent to account for 12.21 percent of all ad impressions served in that period.
Millennial’s research also found that advertisers gravitated towards broader media buys in July; targeting methods such as run-of-network and channel grew four percent and six percent respectively, while buys on custom sub networks fell by 11 percent.
A likely a result of those broader campaign buys, 57 percent of campaigns utilized frequency-capping in July, up nine percent over June. In addition, 14 percent of advertisers made use of rich media creative during the month, down three percent on the month before.
| Top 10 Mobile Phones By Ad Impression Share* | ||||
|---|---|---|---|---|
| Rank | Device | July (%) | June (%) | Percentage Point Change |
| 1 | Apple iPhone | 12.21 | 8.58 | 3.62 |
| 2 | Samsung SPH-M800 (Instinct) | 6.52 | 6.22 | 0.30 |
| 3 | Blackberry Curve | 5.58 | 5.84 | -0.25 |
| 4 | Samsung SCH-R450 | 4.59 | 4.29 | 0.30 |
| 5 | Blackberry Pearl | 2.76 | 2.85 | -0.09 |
| 6 | Danger Sidekick 2008 | 2.57 | 2.70 | -0.13 |
| 7 | Tmobile/HTC G1 (Dream) | 2.12 | 2.12 | 0.00 |
| 8 | LG VX9700 (Dare) | 1.88 | 1.64 | 0.24 |
| 9 | LG CU920 (Vu) | 1.74 | 1.78 | -0.04 |
| 10 | Danger Sidekick LX | 1.68 | 1.80 | -0.12 |
| *Does not include non-phone Wi-Fi devices such as iPod Touch, Sony PSP, Nintendo DS, Amazon Kindle | ||||
| Source: Millennial Media, July 2009 | ||||
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceUber is turning trip and takeout data into a new planning input for brands. Its Uber Intelligence platform promises richer real world insight for mark...
View articleIf you're looking to turbocharge your brand's growth, you're in the right place. Fospha, a leader in marketing measurement and analytics, has just rel...
View articleIn today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce ...
View articleAcoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are curr...
View articleIn the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f...
View article[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report p...
View articleAhead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...
View articleAs the amount of data on the web grows at an unprecedented level, the role of analytics has never been so vital Read More...
View article
Leave a Reply
You must be logged in to post a comment.