Top U.S. Online Ad Providers, May 2011
Google's network tops this list of the largest online ad sellers, ranked by reach.
Google's network tops this list of the largest online ad sellers, ranked by reach.
Below, the top 20 U.S. online ad providers ranked by reach. Data are provided by comScore.
| Top 20 U.S. Online Ad Providers by Reach, May 2011 (U.S., Home and Work) | |||
|---|---|---|---|
|
Brand
|
Unique Audience (000) | Reach (%) | |
| Google Ad Network* | 199,648 | 92.3 | |
| Yahoo Sites | 188,763 | 87.3 | |
| AOL Advertising* | 184,357 | 85.3 | |
| Yahoo Network Plus* | 184,094 | 85.1 | |
| ShareThis | 177,213 | 81.9 | |
| Turn Media Platform* | 176,023 | 81.4 | |
| 173,982 | 80.5 | ||
| ValueClick Networks* | 171,704 | 79.4 | |
| Specific Media* | 170,883 | 79.0 | |
| 24/7 Real Media Global Web Alliance* | 167,019 | 77.2 | |
| AdBrite* | 159,762 | 73.9 | |
| 157,219 | 72.7 | ||
| Collective Display* | 156,224 | 72.2 | |
| Tribal Fusion* | 152,690 | 70.6 | |
| Vibrant Media* | 145,303 | 67.2 | |
| Burst Media* | 144,144 | 66.7 | |
| AudienceScience* | 142,975 | 66.1 | |
| Microsoft Media Network* | 142,159 | 65.7 | |
| Fox Audience Network* | 140,188 | 64.8 | |
| Traffic Marketplace* | 139,861 | 64.7 | |
|
Source: comScore 2011 *Ad network |
|||
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceSocial media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...
View articleWhat does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleLast week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...
View articleAd blocking is on the rise, in large part because advertisers haven't got their user experiences up to snuff, as these stats from new IAB research ref...
View articleWhat do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A....
View articleSince 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is ba...
View articleMarketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...
View article
Leave a Reply
You must be logged in to post a comment.