close

Strategy

Innovation

Insights

Stats & Tools

    Traffic Patterns of December 2002

    Nielsen//NetRatings analyzes who is going where on the Web, and for how long.

    Author Date published February 4, 2003 Categories

    “Digital Media Universe” (DMU) measurements from Nielsen//NetRatings that allow for more accurate tracking of Internet users revealed high traffic figures for Microsoft, Yahoo, and AOL for the month of December 2002.

    Top 25 Parent Companies Month of December 2002, U.S. at Home
    Parent Unique Audience Reach % Time per Person
    1. AOL Time Warner 76,353,004 63.15 5: 41: 37
    2. Microsoft 72,891,223 60.29 1: 35: 51
    3. Yahoo 66,217,672 54.77 1: 52: 21
    4. Amazon 28,115,562 23.26 0: 19: 05
    5. Google 27,863,289 23.05 0: 15: 44
    6. eBay 27,120,841 22.43 1: 28: 44
    7. Terra Lycos 22,999,754 19.02 0: 15: 58
    8. RealNetworks 22,805,779 18.86 0: 18: 31
    9. United States Government 21,694,762 17.94 0: 14: 26
    10. About-Primedia 21,004,816 17.37 0: 14: 42
    11. Viacom International 15,022,286 12.43 0: 26: 56
    12. eUniverse 14,935,148 12.35 0: 10: 57
    13. Walt Disney Internet Group 14,688,910 12.15 0: 15: 48
    14. USA Interactive 14,624,792 12.10 0: 18: 32
    15. Sharman Networks 13,519,847 11.18 2: 09: 29
    16. CNET Networks 12,604,100 10.43 0: 09: 45
    17. Landmark Communications 11,716,856 9.69 0: 11: 55
    18. Apple Computer 11,669,656 9.65 0: 05: 59
    19. Classmates 11,145,862 9.22 0: 08: 14
    20. InfoSpace Network 10,983,618 9.08 0: 09: 52
    21. AT&T 10,523,768 8.70 0: 30: 00
    22. The Gator Corporation 10,000,792 8.27 0: 04: 28
    23. EarthLink 9,459,880 7.82 1: 47: 34
    24. American Greetings 8,710,937 7.21 0: 10: 08
    25. Wal-Mart Stores 8,645,168 7.15 0: 10: 33
    Source: Nielsen//NetRatings



    Top 25 Parent Companies Month of December 2002, U.S. at Work
    Parent Unique Audience Reach % Time per Person
    1. Microsoft 37,583,201 84.21 2: 03: 56
    2. Yahoo 32,294,259 72.36 2: 42: 57
    3. AOL Time Warner 31,950,607 71.59 6: 45: 04
    4. Amazon 19,928,518 44.65 0: 24: 33
    5. United States Government 19,382,720 43.43 0: 22: 41
    6. Google 18,972,642 42.51 0: 29: 17
    7. eBay 15,922,134 35.68 1: 49: 03
    8. Terra Lycos 13,827,879 30.98 0: 16: 25
    9. About-Primedia 13,472,653 30.19 0: 13: 57
    10. RealNetworks 13,356,334 29.93 0: 38: 35
    11. USA Interactive 12,306,256 27.57 0: 25: 02
    12. Landmark Communications 10,485,928 23.50 0: 16: 00
    13. Walt Disney Internet Group 9,880,881 22.14 0: 17: 15
    14. Viacom International 9,467,701 21.21 0: 20: 19
    15. CNET Networks 9,087,311 20.36 0: 12: 08
    16. Verizon Communications 7,186,780 16.10 0: 16: 30
    17. AT&T 7,096,958 15.90 0: 32: 23
    18. InfoSpace Network 7,074,604 15.85 0: 09: 16
    19. Apple Computer 7,048,654 15.79 0: 09: 00
    20. Adobe 6,940,700 15.55 0: 05: 08
    21. Gannett 6,815,867 15.27 0: 22: 36
    22. eUniverse 6,675,410 14.96 0: 10: 47
    23. Classmates 6,308,227 14.13 0: 07: 14
    24. United Parcel Service 6,302,259 14.12 0: 20: 45
    25. New York Times Company 5,918,961 13.26 0: 39: 04
    Source: Nielsen//NetRatings



    Parent company is a consolidation of multiple domains and URLs owned by a single entity.

    More traffic statistics

    Subscribe to get your daily business insights

    More about:

    Engagement To Empowerment - Winning in Today's Experience Economy
    Report | Digital Transformation

    Engagement To Empowerment - Winning in Today's Experience Economy

    2y

    Engagement To Empowerment - Winning in Today's Exp...

    Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

    View resource
    Announcement Alert from Lee Arthur
    Weekly briefing | Digital Transformation

    Announcement Alert from Lee Arthur

    2y

    Announcement Alert from Lee Arthur

    Announcement Alert!! Read More

    View resource
    The 2023 B2B Superpowers Index
    Whitepaper | Digital Transformation

    The 2023 B2B Superpowers Index

    3y

    The 2023 B2B Superpowers Index

    The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

    View resource
    Impact of SEO and Content Marketing
    Whitepaper | Digital Transformation

    Impact of SEO and Content Marketing

    3y

    Impact of SEO and Content Marketing

    Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

    View resource

    Related Articles

    Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
    Advertising & Promotion

    Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

    3y Team ClickZ

    Ray-Ban and AEG's winning formula: Music festivals...

    How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

    View article
    How to use contextual customer feedback to become a truly customer-centric organization
    Actionable Analysis

    How to use contextual customer feedback to become a truly customer-centric ...

    5y Cyril Coste

    How to use contextual customer feedback to become ...

    Customers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...

    View article
    Three sure-fire ways to use machine learning for improved personalization
    AI & Automation

    Three sure-fire ways to use machine learning for improved personalization

    6y John Ejiofor

    Three sure-fire ways to use machine learning for i...

    As personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...

    View article
    Review stars don't matter all that much [Study]
    Audience

    Review stars don't matter all that much [Study]

    10y Mike O'Brien

    Review stars don't matter all that much [Study]

    The idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. Duri...

    View article
    Facebook Claims More Than Half of Social Logins [Study]
    Audience

    Facebook Claims More Than Half of Social Logins [Study]

    12y Mike O'Brien

    Facebook Claims More Than Half of Social Logins [S...

    Social infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...

    View article
    Mobile Shift Drives Father's Day Sales, IBM Says
    Audience

    Mobile Shift Drives Father's Day Sales, IBM Says

    12y Susan Kuchinskas

    Mobile Shift Drives Father's Day Sales, IBM Says

    While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...

    View article
    World Cup Most Social Sporting Event Ever, Says Adobe
    Audience

    World Cup Most Social Sporting Event Ever, Says Adobe

    12y Susan Kuchinskas

    World Cup Most Social Sporting Event Ever, Says Ad...

    The global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...

    View article
    #CZLNY: Unlocking the Secrets to Mobile Video
    Audience

    #CZLNY: Unlocking the Secrets to Mobile Video

    12y Greg Jarboe

    #CZLNY: Unlocking the Secrets to Mobile Video

    At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...

    View article