Traffic Patterns of February 2003
Nielsen//NetRatings analyzes who is going where on the Web, and for how long.
Nielsen//NetRatings analyzes who is going where on the Web, and for how long.
“Digital Media Universe” (DMU) measurements from Nielsen//NetRatings that allow for more accurate tracking of Internet users revealed high traffic figures for Microsoft, Yahoo, and AOL for the month of February 2003.
| Top 10 Parent Companies of February 2003 Combined Home & Work |
|||
|---|---|---|---|
| Rank | Parent | Unique Audience (000) |
Time Per Person (hh:mm:ss) |
| 1. | AOL Time Warner | 89,898 | 7:06:24 |
| 2. | Microsoft | 89,187 | 2:17:02 |
| 3. | Yahoo | 80,780 | 2:35:28 |
| 4. | United States Government | 44,885 | 0:27:19 |
| 5. | 40,340 | 0:25:25 | |
| 6. | eBay | 35,617 | 1:58:20 |
| 7. | Amazon | 35,345 | 0:17:24 |
| 8. | RealNetworks | 34,213 | 0:24:12 |
| 9. | About-Primedia | 33,512 | 0:14:40 |
| 10. | Terra Lycos | 31,967 | 0:20:11 |
| Source: Nielsen/NetRatings | |||
| Top 10 Brands, Combined Home & Work |
|||
|---|---|---|---|
| Rank | Brand | Unique Audience (000) |
Time Per Person (hh:mm:ss) |
| 1. | Yahoo | 80,745 | 2:35:32 |
| 2. | Microsoft | 75,228 | 0:31:37 |
| 3. | MSN | 74,270 | 2:12:33 |
| 4. | AOL | 69,721 | 8:29:45 |
| 5. | 40,310 | 0:25:26 | |
| 6. | Amazon | 34,518 | 0:15:31 |
| 7. | Real | 34,182 | 0:24:09 |
| 8. | eBay | 34,109 | 1:56:32 |
| 9. | Lycos Networks | 30,116 | 0:21:03 |
| 10. | About Network | 23,275 | 0:13:07 |
| Source: Nielsen/NetRatings | |||
Chart Definitions:
Parent company is a consolidation of multiple domains and URLs owned by a single entity.
Brand is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
Reach is a measure of the unduplicated audience that visits a property.
Notes: The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reported period.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleCustomers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...
View articleAs personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...
View articleThe idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. Duri...
View articleSocial infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleThe global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capi...
View articleAt last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on Y...
View article
Leave a Reply
You must be logged in to post a comment.