Travel Sites Lead E-Commerce into Summer
Call it a sign that summer is coming. Research into the top e-commerce sites of April by netScore and Diameter found seven travel sites among the top 20. Business-supply sites also did well.
Call it a sign that summer is coming. Research into the top e-commerce sites of April by netScore and Diameter found seven travel sites among the top 20. Business-supply sites also did well.
Call it a sign that summer is coming. Research into the top e-commerce sites of April by netScore and DoubleClick’s Diameter found seven travel sites among the top 20. Business-supply sites also did well.
The ranking are based on a Buying Power Index (BPI), which gauges the value of visitors to sites based on the dollars the visitors spend across all sites on the Internet. The BPI is calculated as follows: (Internet Dollars Spent by a Particular Site’s Visitors / Total Number of Site’s Visitors) / (Total Internet Dollars Spent by all Internet Visitors / Total Unique Internet Visitors) x 100
| Top E-Commerce Sites of April 2001 Ranked by netScore’s BPI |
||||
| Rank | Domain | Category | BPI | Unique Visitors (000) |
|---|---|---|---|---|
| 1. | bizrate.com | Shopping | 762 | 5,344 |
| 2. | officemax.com | Shopping | 641 | 1,113 |
| 3. | officedepot.com | Shopping | 598 | 2,215 |
| 4. | cartserver.com | Business Corporate | 580 | 1,073 |
| 5. | southwest.com | Travel | 575 | 3,601 |
| 6. | outpost.com | Shopping | 556 | 949 |
| 7. | urbanq.com | Shopping | 565 | 1,026 |
| 8. | delta.com | Travel | 564 | 2,298 |
| 9. | billpoint.com | Business Corporate | 549 | 1,315 |
| 10. | ups.com | Services & Resources | 543 | 4,678 |
| 11. | proflowers.com | Shopping | 520 | 1,280 |
| 12. | dell.com | Shopping | 506 | 5,397 |
| 13. | hoteldiscounts.com | Travel | 499 | 1,882 |
| 14. | hertz.com | Travel | 483 | 1,195 |
| 15. | continental.com | Travel | 476 | 1,310 |
| 16. | fedex.com | Services & Resources | 475 | 2,125 |
| 17. | newport-news.com | Shopping | 475 | 2,125 |
| 18. | lowestfare.com | Travel | 462 | 1,770 |
| 19. | travelscape.com | Travel | 460 | 1,205 |
| 20. | spiegel.com | Shopping | 449 | 1,769 |
| Source: netScore/Diameter | ||||
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