Tweets of the Week: The Force Awakens among brands

Unless you live in a galaxy far, far away, you must have noticed that Star Wars: The Force Awakens created a whirlwind on Twitter this week. While fans were predicting that the seventh episode could be the best Star Wars movie yet, brands were cashing in on The Force Awakens craze.

Hold on! There are only 10 days left until #StarWars: #TheForceAwakens. pic.twitter.com/p8oH8gYO1f

— Star Wars (@starwars) December 8, 2015

Retailers like Target and Best Buy were fully stocked and looking to see gains in the few days leading up to the film.

The best gifts this holiday, and only at Target. For Jedis in training, these toys are sure to wow. https://t.co/Ue83dNtQq6

— Target (@Target) December 3, 2015

We find your lack of #STARWARS gifts disturbing. We have the ones you need. #WinTheHolidays https://t.co/GUrgZ1fSGD pic.twitter.com/S0Kp3AYitN

— Best Buy (@BestBuy) December 7, 2015

Don’t fight the Force! Big kid or small, they all want #STARWARS! Buy 1, get 1 50% in stores https://t.co/xhuus6Zl40 pic.twitter.com/qhKbbHjEz2

— Michaels Stores (@MichaelsStores) December 9, 2015

The force was so strong that even Adobe and Emirates Airlines who have nothing to do with Star Wars merchandize became part of the giant party.

With the sequel just over a week away, these #StarWars illustrations are stunning & timely: https://t.co/18gP4n87jy pic.twitter.com/5mql8UnDiq

— Adobe (@Adobe) December 8, 2015

If you haven’t yet seen George Lucas’ six episodes, Emirates has got you covered. Will travelers migrate from other airlines to Emirates just because of Star Wars?

Star Wars is coming soon to Emirates. Enjoy #StarWars Episodes 1 to 6 on ice from January 2016. pic.twitter.com/lzrxEeEej8

— Emirates Airline (@emirates) December 10, 2015

Basketball team Detroit Pistons is celebrating Star Wars Night on Saturday, December 12 when they battle the Pacers. The team shaped its players like Star Wars characters. May the force be with you, Pistons!

By the way, we have a full gallery of the guys as #StarWars characters right here: https://t.co/mOQXVRrgqp pic.twitter.com/vGHil8NT7D

— Detroit Pistons (@DetroitPistons) December 8, 2015

Aside from Star Wars, Twitter raised a glass for a few boozy extravaganzas this week, including the Victoria’s Secret Fashion Show and The Golden Globe Award.

Adriana Lima started her Victoria’s Secret modelling career back in 1999. This year, Lima solidified her place as the longest-running Angel in the brand’s history.

The one & only @AdrianaLima in her 15th #VSFashionShow pic.twitter.com/9Gjs9gSqRA

— Victoria’s Secret (@VictoriasSecret) December 9, 2015

Beats by Dr. Dre and social commerce website Polyvore executed influencer marketing and optimized their Twitter content during the show by posting videos and images of singer Selena Gomez.

ICYMI @SelenaGomez just lit up #VSFashionShow. 👀 her sneak peek of #HandsToMyself 🎥 https://t.co/U41C3osOti

— Beats By Dre (@beatsbydre) December 9, 2015

Our girl @selenagomez is killing it — she is seriously so #flawless rn at the #VSFashionShow @VictoriasSecret pic.twitter.com/E1xQrOykA9

— Polyvore (@polyvore) December 9, 2015

Twitter stepped up in high gear Thursday morning with the complete list of the 2016 Golden Globe nominations. Who will win the trophy in each of the 25 categories?

Congratulations to this year’s #GoldenGlobes nominees! You can review all of them on our website here: https://t.co/ntwTSQlt3D

— Golden Globe Awards (@goldenglobes) December 10, 2015

Applause in the realm. Congratulations to the cast & crew of #GoT on their Best Drama TV Series #GoldenGlobes nod. pic.twitter.com/yvWCgrVQ0X

— Game Of Thrones (@GameOfThrones) December 10, 2015

The #Outlander cast and crew is truly honored to receive three #GoldenGlobes nominations! pic.twitter.com/Yz40rnaxGK

— Outlander (@Outlander_Starz) December 10, 2015