Two Trends to Watch in China: M-Commerce and Showrooming [Video]
Recent developments with Alibaba and JD.com could signal accelerated growth for mobile commerce in China.
Recent developments with Alibaba and JD.com could signal accelerated growth for mobile commerce in China.
Editor’s note: China’s mobile commerce market is expected to triple by 2018 to become the second largest market worldwide, after the U.S., according to Euromonitor.
The country’s telecom regulator recently offered virtual telecom licences to major e-commerce players Alibaba and Beijing Jingdong Century Trading (JD.com) that could shake up the status quo, namely China Mobile, China Unicom, and China Telecom. This new development could spur even more growth for m-commerce in China.
As of last year, China has surpassed North America to become the biggest smartphone market globally.
Watch this video as Elisa explains why m-commerce and showrooming will be massive and what marketers could do.
For more 2014 predictions, check out her column on Smartphones, Showrooming, and Micro-location.
https://youtu.be/tSJDqDTGCV8
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceMary Meeker's annual Internet Trends Report is one of the most highly-anticipated presentations in our industry, and this year a significant section f...
View articleChinese messaging app WeChat has become a truly ubiquitous app experience, with over 900 million monthly active users. What is behind its phenomenal s...
View articleEmily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...
View articleNurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...
View articleChief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an e...
View articleIn today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...
View articleAlvin Wang Graylin, HTC China Regional President of Vive, explains how the mass adoption of virtual reality will disrupt media and advertising. (And w...
View articleTwitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social ...
View article
Leave a Reply
You must be logged in to post a comment.