UK, Australia Web Usage and Traffic, May 2004

Nielsen//NetRatings examined where Internet users in the United Kingdom and Australia were going and how long they were staying during May 2004. Australia, which has a smaller Internet population than the UK, logged more time online, surfing fewer domains than their UK counterparts.

Average Web Usage, United Kingdom, May 2004 Home and Work Combined
Number of Sessions/Visits Per Person	34
Number of Domains Visited Per Person	64
PC Time Per Person	29:18:09
Duration of a Web Page Viewed	00:00:48
Active Digital Media Universe	25,921,040
Current Digital Media Universe Estimate	35,831,305
Source: Nielsen//NetRatings

Average Web Usage, Australia, May 2004 Home and Work Combined
Number of Sessions/Visits Per Person	39
Number of Domains Visited Per Person	56
PC Time Per Person	38:24:31
Duration of a Web Page Viewed	00:01:01
Active Digital Media Universe	10,165,595
Current Digital Media Universe Estimate	13,563,419
Source: Nielsen//NetRatings

According to the traffic measurements, Microsoft, Google, and Yahoo garnered the most unique visitors in both the UK and Australia, but different interests were reflected in each region. UK users spent nearly three times as much time at sites belonging to the Time Warner Network, such as America Online, than Australian Internet surfers. Australians spent over one hour at Commonwealth Bank, while UK users logged nearly two hours on eBay.

Top Parent Companies, United Kingdom, May 2004, Home and Work Combined
Parent Name	Unique Audience (000)	Reach	Time Per Person (hr:min:sec)
Microsoft	19,086	73.63%	02:09:54
Google	13,740	53.01%	00:26:13
Yahoo	11,963	46.15%	00:55:57
BBC	8,827	34.05%	00:44:45
eBay	8,732	33.69%	01:49:32
Time Warner	8,055	31.07%	02:57:27
Wanadoo	7,153	27.59%	00:17:12
Ask Jeeves	6,762	26.09%	00:13:59
British Telecom	5,664	21.85%	00:12:27
Amazon	5,621	21.69%	00:19:45
Source: Nielsen//NetRatings

Top Parent Companies, Australia, May 2004, Home and Work Combined
Parent Name	Unique Audience (000)	Reach	Time Per Person (hr:min:sec)
Microsoft	7,812	76.84%	02:20:40
Google	5,438	53.49%	00:27:14
Yahoo	4,237	41.68%	01:17:29
Telstra	3,560	35.02%	00:27:28
eBay	3,212	31.60%	01:30:54
Time Warner	2,635	25.92%	01:04:09
Australian Federal Government	2,591	25.49%	00:24:22
News Corp. Online	2,297	22.60%	00:31:10
f2 Network	2,085	20.51%	00:32:16
Commonwealth Bank	1,694	16.67%	01:00:11
Source: Nielsen//NetRatings

Definitions:

Number of Sessions per Month: The average number of computer sessions per person for the specified reporting period. A session consists of Web sessions and/or any period of time spent using computer applications.
Number of Unique Domains Visited: An average of the total number of unique domains visited per person for the specified reporting period.
Duration of a Page Viewed: Average duration of time that a Web page was viewed per person over the specified reporting period.
Active Internet Universe: People that have used a computer capable of connecting to the Internet AND visited a Web site and/or launched any computer file tracked by Nielsen//NetRatings’ applications metering module.
Current Internet Universe Estimate: People over the age of 2 that have access to the Internet from a personal computer at home; includes active and non-active persons in the household.
Parent company is a consolidation of multiple domains and URLs owned by a single entity.