close

Strategy

Innovation

Insights

Stats & Tools

    Walgreens Rocks Facebook With OK Go

    Campaign targets college students.

    Author Date published August 31, 2011 Categories

    walgreensfacebookWalgreens has partnered with the rock band OK Go for a Back To School campaign that has its own dedicated Facebook page. Targeting college students in an effort dubbed “Walgreens Swag”, those who “like” the brand can learn how to win backstage passes for one of the group’s concerts.

    If they buy two grooming/cosmetics products by clicking through to Walgreens.com, consumers are rewarded with a complimentary OK Go song download. The purchases also enter them into a chance to win the backstage passes.

    Created by the digital shops Digitas and Alloy Media + Marketing, the one-week-old effort has garnered around 8,400 “likes” thus far.

    Subscribe to get your daily business insights

    More about:

    Engagement To Empowerment - Winning in Today's Experience Economy
    Report | Digital Transformation

    Engagement To Empowerment - Winning in Today's Experience Economy

    2y

    Engagement To Empowerment - Winning in Today's Exp...

    Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

    View resource
    Announcement Alert from Lee Arthur
    Weekly briefing | Digital Transformation

    Announcement Alert from Lee Arthur

    2y

    Announcement Alert from Lee Arthur

    Announcement Alert!! Read More

    View resource
    The 2023 B2B Superpowers Index
    Whitepaper | Digital Transformation

    The 2023 B2B Superpowers Index

    3y

    The 2023 B2B Superpowers Index

    The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

    View resource
    Impact of SEO and Content Marketing
    Whitepaper | Digital Transformation

    Impact of SEO and Content Marketing

    3y

    Impact of SEO and Content Marketing

    Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

    View resource

    Related Articles

    New digital strategy on the menu for over 70 Bar Louie restaurants
    B2C

    New digital strategy on the menu for over 70 Bar Louie restaurants

    4y Benjamin Broomfield

    New digital strategy on the menu for over 70 Bar L...

    Bar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie&r...

    View article
    Survey: Social media, marketing and the impact of the news
    Digital Marketing

    Survey: Social media, marketing and the impact of the news

    5y Michael McCaw

    Survey: Social media, marketing and the impact of ...

    As governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their st...

    View article
    Why marketers need to reevaluate their Facebook strategies
    Social Media

    Why marketers need to reevaluate their Facebook strategies

    8y Vijay Sundaram

    Why marketers need to reevaluate their Facebook st...

    Most marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in rec...

    View article
    How can I tell if my social media strategy is generating results?
    Social Media

    How can I tell if my social media strategy is generating results?

    8y Tereza Litsa

    How can I tell if my social media strategy is gene...

    The average person spends just under two hours a day (116 minutes) on social platforms, which means a successful social media strategy is imperative f...

    View article
    Seeing the trees for the forest with paid social
    Social & Community

    Seeing the trees for the forest with paid social

    8y Mike O'Brien

    Seeing the trees for the forest with paid social

    Everyone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...

    View article
    A guide to five Facebook ad types that will reach your marketing objectives
    Display Advertising

    A guide to five Facebook ad types that will reach your marketing objectives

    9y Tereza Litsa

    A guide to five Facebook ad types that will reach ...

    Facebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...

    View article
    How to use Facebook Insights to track the success of your social strategy
    Analytics

    How to use Facebook Insights to track the success of your social strategy

    9y Tereza Litsa

    How to use Facebook Insights to track the success ...

    Facebook recently announced the introduction of new metrics for its Insights page with the aim of offering improved measurement. We break down how to ...

    View article
    Facebook goes after clickbait headlines - five tips to maintain reach
    Content

    Facebook goes after clickbait headlines - five tips to maintain reach

    9y Tereza Litsa

    Facebook goes after clickbait headlines - five tip...

    Facebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affe...

    View article