What Dr. Martens, Oura & TikTok Are Bringing to London

Hi there,

eTail London is around the corner, and the conversations shaping the future of retail are starting to take form. The focus this year? Proving performance at the top of the funnel, scaling without losing brand soul, and building strategies that hold up under pressure — whether you're a heritage name or a DTC disruptor.

We’ve flagged the sessions to bookmark, the formats to know, and the signals smart brands are already acting on.

Key Sessions to Bookmark

Here’s where the industry’s boldest thinkers, disruptors, and operators will be speaking at eTail London — and what to expect when you’re in the room.

How Great Brands Become Unicorns: Strategies for Exponential Growth in Retail

Tuesday, June 24 | 9:25 AM – 9:55 AM
Featuring: Dr. Martens, Ruggable, Moss & Noor, The Sole Supplier, Need It For Tonight, Cult Mia

What separates retail unicorns from the rest? This session unpacks how challenger brands scale fast — with a killer blend of storytelling, community-led virality, and data-backed decision-making. From turning cult followings into conversion engines to expanding globally without losing brand soul, this is the blueprint for growth in 2025.

Converting Community into Customers: Unlocking Growth Through Discovery Ecommerce on TikTok Shop

Wednesday, June 25 | 9:15 AM – 9:35 AM
Featuring: TikTok

TikTok’s commerce model is flipping the funnel. This fireside chat reveals how shoppable content, live streams, and platform-native discovery are helping brands turn community into conversion at scale. If your brand is betting big on social commerce this year, don’t miss it.

How Oura Is Driving Exponential International Retail Growth

Wednesday, June 25 | 9:55 AM – 10:15 AM
Featuring: Oura

This session dives into how Oura — now valued at $5.2B — is using strategic retail partnerships to fuel global expansion. Get behind the scenes on how they’re prioritising markets, scaling without losing CX, and building one of the fastest-growing health tech brands on the planet.

️ Not Just Panels: eTail’s Content Comes in Every Format

Whether you're a first-timer or a returning regular, here’s how you can shape your experience:

Collaborate & Exchange Ideas (Peer-Led)

Get Strategic & Tactical Advice (Expert-Led)

Build Relationships (1:1 & Networking)

Chat with ClickZ on the ground

ClickZ will be there, speaking with retail’s smartest voices and surfacing what really matters. Got something to say — or want to hear what others aren’t saying on stage?

One Final Thought: Show Up Strategic

Here’s how to make your eTail London count:

✔ Bookmark sessions that reflect the way your team is actually structured
✔ Don’t just visit the booths — ask the hard questions around performance and ROI
✔ Think beyond brand — look at where marketing, product, and tech intersect

We’ll be back next week. Until then, stay sharp — and start building your game plan for London.

Unofficially eTail London Team

Proudly Sponsored by ClickZ Media