YouTube milestone as mobile now accounts for half of traffic
Indicative of the mobile times, the news represents the growing shift of consumerism onto mobile, away from traditional media such as desktop.
Indicative of the mobile times, the news represents the growing shift of consumerism onto mobile, away from traditional media such as desktop.
Half of all YouTube traffic now originates from mobile devices, according to chief executive Susan Wojcicki.
Indicative of the mobile times, the news represents the growing shift of consumerism onto mobile, away from traditional media such as desktop.
The marks the decline of desktop dominance – with overall watch time rising by 50% every year thanks to the smartphone surge.
The milestone in traffic origin has meant that YouTube has had to investigate into alternative methods of extracting revenue from viewers as their behaviour shifts evermore towards mobile, admits Wojcicki.
Speaking at the US Code/Mobile conference she said: “YouTube right now is ad-supported, which is great because it has enabled us to scale to a billion users; but there’s going to be a point where people don’t want to see the ads.”
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