Features

People, products, campaigns, controversy: inside, in-depth

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008
As its chief hits Congressional hearings and its D.C. office adds a new attorney, the IAB determines whether to enforce standards and guidelines.

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008
Google's top political ad man contends savvy search advertising contributed to the success of both Barack Obama's and John McCain's primary season wins.

Questions for Todd Teresi, SVP of Yahoo Publisher Network - Jun 10, 2008
Teresi discusses the firm's strategy for its publisher partnerships and the state of its newspaper consortium deal.

Inside MySpace's War on Marketing Abuse - May 29, 2008
The world's biggest social net has seriously honed its spam fighting skills, and for reasons that have more to do with display advertising than you might think.

Questions for David Goodman, CBS Radio's President of Digital Media - May 15, 2008
CBS Radio raised the curtain on its new Web radio and ad platform recently. Goodman fills you in on the details.

All Primaries Are Local: Presidential Campaigns Buy Local Online - May 1, 2008
The primaries have spurred state-based online ad buying by the presidential campaigns, and Obama for America has led the pack.

Exit Interview: Questions for Mark Kingdon - Apr 25, 2008
Kingdon discusses why he's leaving Organic to run Linden Lab, the developer of Second Life.

Gore's 'We' Campaign to Pack Digital Wallop - Apr 24, 2008
America's first major ad blitz on climate change will be built around the Internet. Could the social media strategy backfire?

IAB Europe Embarks on Expansion and Restructuring - Apr 23, 2008
Representatives of national European IAB organizations will convene next month to formulate a constitution.

A Fishy Social Networking Campaign - Apr 11, 2008
A look at Telus' Canadian Facebook campaign.

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