1 Sleep Away from the Croisette—Here’s What to Watch

Creative ambition. Brand bravery. Sharp strategy. It all comes together tomorrow on the Croisette.

We’re 1 day out from Cannes Lions 2025—and whether you’re packing your suitcase or tuning in from afar, this year’s festival is shaping up to be a big one.

Here’s your final pulse check before the action kicks off—plus why measurement and marketing impact (yes, we’re looking at you Fospha fans ) will be an even bigger part of the conversation this year.

What’s Hot: Themes Shaping the Week

Four big content streams will dominate the Palais and beyond:

• Innovation & AI shifts: What’s driving creative edge—and what’s hype

• Brand storytelling & craft: Why the fundamentals still win

• B2B creativity: Finally centre stage

• Full-funnel marketing & measurement: From retail media to brand ROI, marketers want proof—and panels will deliver

Don’t Miss These Day 1 Moments:

• Duolingo’s Tech Marketer’s Playbook → Social-first creativity

• AI and the Future of Creativity → Mustafa Suleyman + Colleen DeCourcy

• Timeless Creativity with Marc Pritchard → How great brands stay great

Fospha POV: Why Measurement Matters More Than Ever

This year, amidst the creative fanfare, marketers are doubling down on one question: How do we prove marketing’s value?

Expect retail media measurement, brand lift, incrementality, and full-funnel strategies to dominate both main stage and fringe conversations. Fospha’s team will be on the ground—spotlighting where smarter measurement meets creative ambition.

If you’re a marketer asking what’s really moving the needle this year, our daily dispatches will have your back—with fresh Fospha POVs baked in.

 What’s Happening on Socials?

Stay tuned for more Cannes Lions coverage every day from Unofficially Cannes Lions.

And if you’re heading to France? You’ll want to subscribe to our daily dispatch for on-the-ground interviews, hot takes, and behind-the-scenes intel.

Ready to go?

See you on the Croisette—or in your inbox. It’s time to make Cannes 2025 your most strategic and inspiring event yet.

Unofficially Cannes Lions Team

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