Newsletter Test
Hi there!
Here’s what we get for you in this edition:
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Let’s dive in!
#AI
Zoopla is implementing a comprehensive marketing strategy, increasing its budget by 41% in 2024 to boost visibility and support estate agents.
Emphasising AI-driven localised content, Zoopla generates tailored local market reports and area guides, offering detailed insights based on user search behaviour and preferences.
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#Brand Strategy
Asda, a leading British supermarket, has undergone a comprehensive rebrand led by Havas London, introducing a new visual and corporate identity aimed at enhancing its sophistication while maintaining its value-focused reputation.
The rebrand features a refreshed logo with a darker green hue, a playful yet sophisticated typeface crafted in collaboration with Colophon Foundry, and a suite of playful stickers, signalling a strategic shift in Asda’s market presence.
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#Brand Utility
Pricing power is a critical aspect of market strategy, enabling companies to raise prices without losing customers to competitors. It reflects a brand’s competitive edge, often resulting from successful differentiation through innovation, quality, or consumer loyalty.
Innovation plays a key role in pricing power, as seen with brands like Nike, where continuous novelty allows for premium pricing and protection against inflation. Marketers are crucial in building a brand’s reputation and perceived value by crafting resonant narratives and focusing on full-price sales rather than discounts.
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Building the backbone of your brandLearn the essentials of building a strong brand foundation with a robust platform for consistency, creativity, and stakeholder empowerment at the DMWF. Join us June 26! |
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Navigate the marketing landscape with this guide to 50 essential buzzwords and phrases, distinguishing between must-know jargon and cringe-worthy clichés for effective communication. |
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Explore Salesforce’s latest AI tools: Einstein Copilots and Personalization, enhancing data integration and decision-making for marketers, with a strong emphasis on data security. |
DESIGN 1:
[Insights from Fospha]
Analysis of 71 brands reveals optimal growth strategies for B2B and e-commerce marketers at different business stages, emphasizing the importance of funnel investment and channel balance for brand scaling.
Read more →
OR DESIGN 2:
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[Insights from Fospha]
Analysis of 71 brands reveals optimal growth strategies for B2B and e-commerce marketers at different business stages, emphasizing the importance of funnel investment and channel balance for brand scaling.
Read more →
[The Drum]
Stand out in AI marketing through TV ads, podcasts like The Drum Network, industry awards, events, innovative solutions, and specialist email briefings for the latest insights.
Listen here →
Editorial
Contact an editor to create content for your business. [editorial@contentive.com]
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