As another year expires, which adverts cling fondly to the recesses of your marketing brain? The integration of social media continues to drive the success of campaigns - from inception to circulation - but which ads have made our final cut?
As another year expires, which adverts cling fondly to the recesses of your marketing brain? The integration of social media continues to drive the success of campaigns – from inception to circulation – but which ads have made our final cut?
Take a look at our top five ads, spanning social, humour and emotional themes. Which is your favourite?
Newcastle Brown Ale
What happens when your advertising budget fails to match the steep demands of prime-time American slots? Make a “what if” ad – and beat all competitors at a fraction of the cost.
Cardstore
As humans, it seems we’re inherently sadistic. We enjoy watching others squirm for the sake of humour. This stunt from Cardstore.com perfectly captures awkwardness – a viral must – yet eventually delivers a heart-warming and powerful message.
https://www.youtube.com/watch?v=HB3xM93rXbY
Netflix
Being interactive and responsive is big, clever and cool. And Netflix is leading the way.
Dove
Dove continues its campaign to redefine beauty, and naturally, does it beautifully.
Nike
Nike’s “Risk Everything” campaign stole the show this year. The viral clocked 73 million views on YouTube and was also shared as individually targeted posts globally on Facebook, receiving 1,250,000 likes, 65,000 comments and 380,000 shares.
https://www.youtube.com/watch?v=Iy1rumvo9xc
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