Vodafone has released a fiery network differentiation marketing campaign to highlight its reliability through the story of a fire fighter, his wife and the importance of connectivity.
Vodafone has released a fiery network differentiation marketing campaign to highlight its reliability through the story of a fire fighter, his wife and the importance of connectivity.
The closing credit pushes the company’s image of dependability, claiming that 77% of the emergency services use the phone company, in its latest digital and TV-wide campaign due to hit various screens of all sizes this week.
https://www.youtube.com/watch?v=EK_wF0hAQEs
Daryl Fielding, Vodafone UK brand director, says: “This is a new approach for Vodafone UK, disrupting the trivialisation of the category. It’s a simple message and one which everyone can identify with – the importance of connectivity and the dependability of Vodafone’s network.”
Late last year Vodafone Group unveiled a global brand engagement strategy that has seen it shift away from using sponsorship to badge major events to celebrating individuals’ achievements through its “Vodafone Firsts” platform.
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