Monarch Airlines’ Xmas app saw email opt-ins soar
Monarch launched a custom designed campaign over the Christmas period, which drove over 72,000 sign ups. What's their secret?
Monarch launched a custom designed campaign over the Christmas period, which drove over 72,000 sign ups. What's their secret?
Monarch launched a custom designed campaign over the Christmas period, which drove over 72,000 sign ups.
The online Christmas Advent Calendar App saw thousands sign up, lured with the chance to win a host of different prizes.
Of the 72,000 entrants, 25% were new opt-ins to the Monarch email database; the App was hosted and built as a multiplatform version, with the calendar windows filled with various partnership prizes and promotions over the 24 day period. Email opt-in data was also shared with prize partners.
The unique campaign was Monarch’s best performing for social media in 2014 – successful because it allowed daily interaction with customers as well as encouraging them to share the competition with friends and family for extra chances to win.
Ian Chambers, Head of Digital & Marketing at Monarch Airlines comments: “We estimate that the Christmas Advent App campaign could deliver a potential £1.1 million worth of revenue over the coming year. “
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