Durex is launching the world's first visible radio ad
Have you been told you've got a face for radio? Thanks to Durex's new app 'Durex Explore', this may no longer be a bad thing.
Have you been told you've got a face for radio? Thanks to Durex's new app 'Durex Explore', this may no longer be a bad thing.
Have you been told you’ve got a face for radio? Thanks to Durex’s new app ‘Durex Explore’, this may no longer be a bad thing. Today, the condom brand launches the world’s first visible radio ad to coincide with their new UK eCommerce site.
To consume the audio-visual experience, which works by using a mobile or tablet device’s microphone to detect the part of the radio spot that is playing, users are encouraged to hold up a device to the radio (with the Durex app open) as the ad airs. Those who do can then watch a video that is synced with the airing of the radio ad.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceScent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longe...
View articleNew partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...
View articleLeading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...
View article30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...
View articleA good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...
View articleOracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...
View articleHow customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
View articleA new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
View article
Leave a Reply
You must be logged in to post a comment.