Co-operative Food ‘eggspert’ tips top Easter eggs in online campaign

Hailed a “triumph in eggonomics”, Co-operative Food has unveiled ‘The New Easter’ digital campaign to celebrate its ‘Loved by Us’ range of chocolate eggs.

Supported on social and through a dedicated website, Co-op is trying to taking a new approach to profiling the range, complete with an ‘eggspert bar’ and an interactive comparison of egg ‘models’.

“Our customers have come to expect not just quality products, but also a vibrant, fun and effortless online experience. This Easter campaign takes the customer journey to a whole new level and really makes us stand out in a crowded marketplace,” commented Mark Hales, senior manager of digital communications at The Co-operative Food.

Oliver Bailey from Amaze, the agency behind the campaign, added: “The new website and creative content needed to be adventurous and fun, mirroring the product range. It brings the brand’s humourous personality to life, playing on recognisable concepts. The approach is designed to not only be eye-catching but spark discussions, giving consumers reasons to come back to the site again and again for a more engaging experience.”