#FAIL: Birds Eye's 'Mix up your menu' campaign receives criticism
How far is too far? Apparently, when Bird's eye suggests making chicken dippers into canapés.
How far is too far? Apparently, when Bird's eye suggests making chicken dippers into canapés.
How far is too far? Apparently, when Bird’s eye suggests making chicken dippers into canapés.
The £3m Birds Eye ‘Mix up your menu’ campaign launched in January of this year, aiming to create a social media buzz and new recipe ideas for Birds Eye products. In this respect, it has succeeded – but not for the right reasons, it seems.
A recent ad which suggests turning chicken dippers into canapés has been mocked heavily on Twitter, with tweeters asking if the ad is a joke and stating that it is the ‘worst thing’ they’ve ever seen. We dread to look at the YouTube comments.
https://www.youtube.com/watch?v=nXtqrublIBU
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