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Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceMost digital transformation budgets fund tools nobody ends up using. Benjamin Spiegel built his current strategy around that exact failure point, spen...
View articleGLP-1 medications have pulled an entirely new set of consumers into a category that used to sit inside a hospital formulary. Retailers want a share of...
View articleFurniture is not a keyword. It is fabric under a hand, a rug that has to match a room nobody else has seen, a sofa a guest will judge before they say ...
View articleMost retailers fighting for visibility in AI search are throwing bigger content teams at the problem. David Clough has spent 18 years doing the opposi...
View articleMost of a brand’s revenue now happens somewhere the marketing team can’t see. A pixel tracks a website. It has no view of a shelf on Amazo...
View articleThe brand-versus-performance debate has outlived its usefulness. Marketers keep sorting themselves into camps, brand or performance, as if the split r...
View articleRetailers spent a decade optimizing for speed: fewer clicks, faster checkout, shorter funnels. That assumption is broken. New global research presente...
View articleFor the last two years, retailers have heard one message about AI: move fast. Warby Parker’s fireside chat at eTail Boston made a narrower case....
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