Photos (1)
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourcePhotos (1) Black Friday used to give shoppers a clear reason to buy NOW, and marketers could plan a holiday campaign around one weekend. That is chang...
View articlePhotos (1) Next quarter’s TikTok budget gets signed off on Friday, and the CFO wants to know how this quarter’s campaign performed. The CF...
View articlePhotos (1) AI has made ads faster and cheaper to produce, so speed no longer sets one advertiser apart. Generic AI output now goes by a nickname, AI s...
View articleSanthi Ramesh, chief commercial officer at Pampered Chef and founder of AI advisory firm Future Propel, tells ClickZ why AI agent deployments fail wit...
View articlePhotos (1) Most performance marketing agencies still sell by channel. They pitch Google expertise, then Meta expertise, then a platform-by-platform me...
View articlePhotos (1) AI’s role in marketing has moved from helping with tasks to carrying them out. Suggestions came first, then chat, then actions, and n...
View articlePhotos (1) We’ve heard the same warning so many times now: AI is coming for the agency business. Every few weeks comes another prediction about how AI...
View articlePhotos (1) Television has always been good at creating desire. Acting on it is another matter. You see the jacket for three seconds, your spouse spots...
View article