Listrak

Listrak is an e-relationship platform for maintaining customers and obtaining new ones through the interactive influence of email messaging.

Listrak enables you to:

• Compose a targeted and personalized text, HTML, or rich media email message brimming with data mining features
• Deliver high-volume email messages to opt-in, permission-based email lists
• Collect and review customer interaction data in real time
• Specifically measure, evaluate, and improve future marketing efforts for an ever-growing return on investment (ROI)

Some Listrak Benefits

• Tracking. Each Listrak email can host a plethora of links and data mining devices designed to help you determine the exact demographics of your customers. Through real-time Web-based reports, you’ll get a high-level view of your campaign results, plus be able to drill-down into the specifics of your data.
• Increased sales and customer loyalty. Offer the type of product that interests customers, the file composition they prefer, the links and information most important to them, wording it all on a level that speaks to them directly. A friendly email such as this will foster the atmosphere for sales and repeat sales.
• Time and money saved. Traditional direct mail costs you dollars per recipient, is blindly sent to entire zip codes, can take as long as a month to complete, and offers extremely limited feedback. Listrak direct mail costs only pennies per recipient, is sent only to an opt-in list, is measured in real time, completed within hours, and gives you valuable target audience feedback.