Responsys

Responsys.com provides a platform for online direct marketing that gives businesses the speed, control, flexibility and cost effectiveness to optimize the lifetime value of their customers.

Responsys.com provides a platform for online direct marketing that gives businesses the speed, control, flexibility and cost effectiveness to optimize the lifetime value of their customers.

The Responsys Platform consists of the company’s signature permission marketing applications, Responsys Interact™ and Responsys Jumpstart™. Embedded capabilities include the core building blocks for privacy and permission, campaign management and interchange, multi-level user access, business rules processing and reporting. The Platform also provides an open Application Programming Interface (API) that is used not only by all Responsys applications, but also by external systems for real-time integration with the Responsys Platform.

The Responsys Platform was designed specifically for the Internet and provides the most compelling and comprehensive online direct marketing solution available. The advantages to the online marketer are:

  • Control of campaigns
  • Speed of implementation
  • Flexibility for growth
  • On demand capacity
  • Seasonal scaling
  • 24 x 7 availability
  • Cost effectiveness

Subscribe to get your daily business insights

Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2y

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource
Announcement Alert from Lee Arthur
Weekly briefing | Digital Transformation

Announcement Alert from Lee Arthur

2y

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

View resource
The 2023 B2B Superpowers Index
Whitepaper | Digital Transformation

The 2023 B2B Superpowers Index

3y

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

View resource
Impact of SEO and Content Marketing
Whitepaper | Digital Transformation

Impact of SEO and Content Marketing

3y

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

View resource