Top U.S. Parent Companies and Stickiest Brands on the Web, August 2006
A look at which brands get visitors, and which ones keep users engaged the longest at home and work.
A look at which brands get visitors, and which ones keep users engaged the longest at home and work.
Internet users at home and work visited the top 20 parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.
Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.
| Top 25 Parent Companies at Home and Work, August 2006 | ||
|---|---|---|
| Parent | Unique Audience (000) | Time Per Person (hr:min:sec) |
| Microsoft | 116,596 | 2:09:03 |
| Yahoo | 107,109 | 3:15:25 |
| Time Warner | 103,392 | 4:25:09 |
| 98,861 | 1:06:39 | |
| eBay | 65,584 | 1:36:48 |
| News Corp. | 63,614 | 1:43:19 |
| InterActiveCorp | 58,441 | 0:28:59 |
| Amazon.com | 48,744 | 0:25:30 |
| Walt Disney Internet Group | 40,417 | 0:39:30 |
| New York Times Company | 39,892 | 0:14:12 |
| RealNetworks | 37,123 | 0:54:17 |
| Apple Computer | 36,578 | 1:01:04 |
| Landmark Communications | 36,333 | 0:54:05 |
| YouTube | 34,039 | 0:26:19 |
| Verizon Communications | 32,303 | 0:24:41 |
| Wikipedia | 30,588 | 0:14:43 |
| United Online | 30,405 | 0:55:31 |
| EW Scripps Company | 29,820 | 0:09:23 |
| CNET Networks | 29,549 | 0:11:22 |
| AT&T Inc. | 28,589 | 0:26:30 |
| CBS Corporation | 23,899 | 0:27:53 |
| Adobe | 23,829 | 0:03:25 |
| Viacom | 23,695 | 0:52:35 |
| Gannett | 23,319 | 0:19:05 |
| Expedia | 22,659 | 0:16:55 |
| Source: Nielsen//NetRatings, 2006 | ||
| Top 10 Stickiest Brands at Home and Work, August 2006 | ||
|---|---|---|
| Brand | Unique Audience (000) | Time Per Person (hr:min:sec) |
| FanFiction.Net | 960 | 16:05:23 |
| PokerStars.com | 1,599 | 11:50:05 |
| AOL | 74,530 | 5:29:42 |
| Absolute Poker | 484 | 5:22:45 |
| Electronic Arts | 10,216 | 5:15:05 |
| Southern Company | 688 | 5:11:28 |
| Juno Online Services | 3,728 | 4:52:31 |
| FullTiltPoker.com | 579 | 4:17:40 |
| Trillian | 1,242 | 3:46:14 |
| Webkinz | 545 | 3:45:24 |
| Source: Nielsen//NetRatings, 2006 | ||
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