Traffic Patterns for October 2002

New measurements from Nielsen//NetRatings that allow for more accurate tracking of Internet users revealed high traffic figures for Microsoft, Yahoo, and AOL for the month of October 2002.

“Digital Media Universe” (DMU) tracking is expected to add an estimated 10 percent increase to Nielsen//NetRatings’ previous measurement system by combining Web-based traffic with Internet applications and browser channel audience data – including comprehensive measurement of AOL proprietary channels, instant messaging applications, media players, non-browsing ISP applications, wireless content systems, Web phones, news and information toolbars, connected games, weather applications, and auction and shopping assistants.

Manish Bhatia, senior vice president of product marketing and business development for NetRatings, noted the importance of this refined measurement system. “This information is critical to marketers looking to expand their reach beyond the boundaries of the World Wide Web. Tracking of digital media usage equips marketers with the in-house depth data intelligence and analysis they need to plan their advertising strategies and campaigns.”

Top 10 Parent Companies of October 2002 Combined Home & Work
Rank	Parent	Unique Audience (000)	Time per Person (hr:min:sec)
1.	Microsoft	92,619	2:27:32
2.	AOL Time Warner	92,608	7:51:51
3.	Yahoo	79,780	2:47:50
4.	U.S. Government	38,331	0:23:50
5.	Google	37,655	0:25:44
6.	Terra Lycos	37,033	0:22:20
7.	About-Primedia	34,497	0:16:42
8.	RealNetworks	34,369	0:38:30
9.	Amazon	33,983	0:17:46
10.	eBay	32,483	2:02:52
Source: Nielsen//NetRatings

Top 10 Brands of October 2002 Combined Home & Work
Rank	Brand	Unique Audience (000)	Time per Person (hr:min:sec)
1.	Yahoo	79,752	2:47:53
2.	Microsoft	78,782	0:46:07
3.	MSN	75,517	2:12:50
4.	AOL	73,273	8:55:11
5.	Google	37,655	0:25:44
6.	Lycos Networks	34,681	0:23:14
7.	Real	34,163	0:38:40
8.	Amazon	33,243	0:15:49
9.	eBay	31,460	2:02:38
10.	CNN	24,206	0:34:14
Source: Nielsen//NetRatings

Chart Definitions:
Parent company is a consolidation of multiple domains and URLs owned by a single entity.
Brand is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
Reach is a measure of the unduplicated audience that visits a property.

Notes: Rankings are based on audience measurement of people who have access to the Internet at-home and at-work. Work rankings are based on persons at work who have access to a non-shared personal computer.

More traffic statistics