Spring Brings Another Increase in Online Spending
Online shoppers welcomed in spring by increasing e-commerce sales to $4.3 billion in April, up from $3.5 billion in March, according to the NRF/Forrester Online Retail Index.
Online shoppers welcomed in spring by increasing e-commerce sales to $4.3 billion in April, up from $3.5 billion in March, according to the NRF/Forrester Online Retail Index.
Total spending on online sales increased from $3.5 billion in March to $4.3 billion in April, according to the NRF/Forrester Online Retail Index. The number of households shopping online was 15.6 million in April. Consumers spent an average of $273 per person in April, compared with $263 in February.
Because of changes made in the Index methodology in April 2000, Forrester did not make year-to-year comparisons, although it was noted that general top-line trends appear stable over that period.
| April 2001 NRF/Forrester Online Retail Index | |||
|---|---|---|---|
| Category | Total Spent in April (in thousands) |
Total Spent in March (in thousands) |
February Index Results (April/March) |
| Small-Ticket Items | |||
| Software | $106,360 | $135,830 | 0.78 |
| Books | $155,070 | $147,888 | 1.04 |
| Music | $103,399 | $102,385 | 1.00 |
| Videos | $66,466 | $81,315 | 0.81 |
| Office supplies | $122,584 | $104,919 | 1.16 |
| Apparel | $290,944 | $177,543 | 1.63 |
| Footwear | $72,623 | $53,731 | 1.35 |
| Jewelry | $104,328 | $85,118 | 1.22 |
| Flowers | $63,532 | $41,416 | 1.53 |
| Linens/Home Decor | $87,728 | $55,719 | 1.57 |
| Health and Beauty | $172,141 | $110,994 | 1.55 |
| Small appliances | $89,010 | $37,038 | 2.40 |
| Toys/Video Games | $82,964 | $102,702 | 0.80 |
| Sporting Goods | $45,342 | $64,028 | 0.70 |
| Tools and Hardware | $36,465 | $42,719 | 0.85 |
| Garden Supplies | $51,887 | $24,547 | 2.11 |
| Big-Ticket Items | |||
| Computer hardware | $368,328 | $400,543 | 0.91 |
| Consumer Electronics | $154,285 | $207,211 | 0.74 |
| Appliances | $3,943 | $23,778 | 0.16 |
| Furniture | $88,790 | $36,559 | 2.42 |
| Food/Beverages | $126,716 | $96,897 | 1.30 |
| Airline Tickets | $776,259 | $572,417 | 1.35 |
| Car Rental | $246,969 | $133,531 | 1.84 |
| Hotel Reservations | $511,651 | $310,685 | 1.64 |
| Other | $358,600 | $362,260 | 0.98 |
| Total Spending | $4,286,384 | $3,511,685 | 1.22 |
| Number of Buyers | 15,691 | 13,349 | 1.17 |
| Average Spent per Consumer | $273.18 | $263.07 | 1.04 |
| Source: NRF/Forrester | |||
About the index:
The NRF/Forrester Online Retail Index measures, on a monthly basis, the growth and seasonality of online shopping based on data collected from online shoppers. The Index is based on 5,000 responses to an online panel fielded by Greenfield Online during the first 10 business days of each month. The monthly panel is weighted to Forrester Research’s Benchmark Panel, which surveyed nearly 90,000 US and Canadian members of a consumer mail panel developed by NPD Group. Data was weighed to represent the North American population demographically.
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