Cara Delevingne flaunts new YSL lippy with smouldering Instagram videos

C.A.R.A. – these four letters now immediately conjure the image of one face, one mutli-pronged brand horse and one extremely powerful marketing tool. Karl Lagerfeld’s muse, Burberry’s face, YvesSaintLaurent’s lips and social media’s most prolific supermodel combined equals one strong addition to any brand.

Cara Delevingne, the world’s most socially active model, has released snippets of the new YvesSaintLaurent lipstick ad through her Instagram account to a whopping five million adoring fans.

Four 10-second clips show Delevingne smoldering in the lippy – sharing the sequence with her own masculine inspired reflection -because surely – one Cara isn’t enough.

Flirting through the looking glass, Delevingne rewards herself with a kiss in exchange for self confessed love – perhaps bordering on the heavy side of self-indulgence, but hey, it’s Cara.

Brands around the world have been scrambling to set their ambitions alight with the roaring success of the 21-year-old Brit, with her strong online presence making her all the more desirable to marketers. Her cache of followers across tools like Twitter and Instagram adds another dimension to simply being a beautiful face and a traditional opportunity.

Social media has proven an incredibly powerful apparatus to leverage a brands message and this latest glimpse is becoming a natural combination with fashion houses and Delevingne to harpoon promotional campaign’s with their target audiences.

Brands around the world are increasingly embracing the importance of utilising likable celebrities in their digital campaigns, who can give their own support in the form of social media to help enhance the reputation of a brand and its campaign.

The sequence’s smokey sequences conclude with the message “it all starts with the lips” – and perhaps YSL’s sales all start with Cara and her dominating social presence.

Have a look at the clips yourself on Delevingne’s personal Instagram account.