Animal rescue group #muttbombs Instagram users as part of new campaign
An animal rescue charity, Dallas Pets Alive, is exploring an innovative new way of getting its dogs rehomed.
An animal rescue charity, Dallas Pets Alive, is exploring an innovative new way of getting its dogs rehomed.
An animal rescue charity, Dallas Pets Alive, is exploring an innovative new way of getting its dogs rehomed.
It has launched a new campaign, Muttbombing, which draws on the popular notion of photobombing, which is when a person or animal ruins a photo by cropping up unannounced.
Dallas Pets Alive searches Instagram for self-portraits of people in the local area, downloads a photo, and edits it to show that person with a dog available for adoption. The group then posts the edited photo on its Instagram account and sends it to the original poster with the hashtag #muttbombing.
The charity’s website saw a 700% increase in traffic to its website in the first three days of the campaign, and now people are getting in touch asking to be muttbombed.
Check out the campaign here.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceScent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longe...
View articleNew partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...
View articleLeading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...
View article30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...
View articleA good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...
View articleOracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...
View articleHow customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
View articleA new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
View article
Leave a Reply
You must be logged in to post a comment.