Apple takes inspiration from Dead Poets Society for new iPad Air ad

A classic scene from the coming-of-age American movie, which sees Robin Williams recite a moving Walt Whitman poem, has been used as the voice-over for a new campaign from the tech wizards at Apple.

A classic scene from the coming-of-age American movie, which sees Robin Williams recite a moving Walt Whitman poem, has been used as the voice-over for a new campaign from the tech wizards at Apple.

Explaining that Apple is so ‘humbled and inspired by what people do with iPad…[they decided to] set out to capture some of their stories’, the ad looks to inspire creative iPad users by asking, ‘What will your verse be?’

http://youtu.be/jiyIcz7wUH0

 

 

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