Asda partners with TFL for new 'click and collect' service

In an ingenious move by Asda, consumers who order their groceries from the online store or app before noon will be able to collect their shopping at one of six underground stations in London after 4pm.

We don’t know about you, but we think this service sounds like it might do pretty well in the run up to Christmas, as busy (and usually angry) London shoppers look to avoid barging their way through the shops for their milk and bread.

Initially handing out the shopping at the Underground station car parks of East Finchley, Harrow and Wealdstone, High Barnet, Highgate, Stanmore and Epping, Asda hopes to expand the new service to more than 1,000 new sites by 2018 after its operations at a Park and Ride in Nottingham and a business park in Reading went successfully.

Ordering will be available seven days a week from Asda’s online site or the Asda app, with same day ordering costing £1.50 per order with a minimum basket spend of £15.

Mark Ibbotson, Asda retail director, commented: “Customers in the South East tell us that they want the prices and quality provided by Asda value but they can’t access it easily. This tie-up with TfL solves that.

“We’ve led the way in Click and Collect by bringing Asda to where customers are rather than expecting them to come to us. From park and ride locations to business parks, now London Underground station car parks are another significant step on that journey.

“We believe customers will value the convenience of collecting shopping at their home tube station rather than carrying the products bought in premium convenience stores on their commute home.”