Australian beer commercial is a mouthful
Australian beer company Tooheys Extra Dry has enlisted the help of BMF Sydney and Directory Hamish Rothwell to create a certainly memorable commercial featuring a disembodied mouth.
Australian beer company Tooheys Extra Dry has enlisted the help of BMF Sydney and Directory Hamish Rothwell to create a certainly memorable commercial featuring a disembodied mouth.
Australian beer company Tooheys Extra Dry has enlisted the help of BMF Sydney and Directory Hamish Rothwell to create a certainly memorable commercial featuring a disembodied mouth.
Jumping loose from the man’s jaw and landing on the kitchen counter mid-way through a party, the mouth promptly sends a tirade of abuse to its speechless owner:
“You made me do things, bad things, I can’t forget,” says the mouth, referring to kissing a dog, eating mystery meats and sucking womens’ toes. “I need something back.” That something is the taste of Tooheys Extra Dry.
Marketing director Matt Tapper commented: “The new ad is sure to grab attention and drive talkability. It’s provocative, but that is what’s great about Tooheys Extra Dry as a brand. We can be a little more adventurous with our creative.”
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