Rum maker Malibu is deepening ties with popular social media influencers for a campaign pitched to give fans the best summer ever. Read More...
View articleFootballers were ranked according to player appeal and aspiration on a national and international standing by Recombu. Who made the top ten team? Read...
View articleDigital travel sales is set to take off this summer, with holiday-seekers planning, researching and booking trips online and across multiple devices -...
View articleFacebook is dishing out free Bluetooth devices to retailers in a bid to get their beacon devices off the ground. Read More...
View articleThe Barometer highlights changing patterns in how people around the world use the internet, their smartphones and how they search and shop online, and...
View articleBT Sport Ultra HD will be the first 4K channel in Europe, offering football and rugby from August. Read More...
View articleSwapping his Inbetweener mates for a pair of skates, Simon Bird is the star of the Post Office's latest campaign to promote its travel offerings. Read...
View articleSchool children from across the UK are bring invited to take part in “Digital Day” - a nationwide drive designed to fill in the growing digital skills...
View articleStarting next month, Apple Pay will be available to customers in the UK across 250,000 locations, confirmed the tech leader at their annual WWDC confe...
View articleSpeaking to Marketing at the Bazaarvoice Summit last week, Mark Steel reinforced the company’s commitment to broadening the brands appeal by employing...
View articleThis week’s unmasked marketer is Erol Soyer, Managing Director - international at Forensiq. Soyer thanks Carl Sagan for making people curious, listens...
View articleNorwegian Airlines employed emojis to attract Milliennials onto its new Copenhagen-Las Vegas route. Read More...
View articleWith the surging sales of the iPhone 6 and the popular release of AppleWatch, the world's eyes rest on WWDC today. Explore what updates at the top of ...
View articleWho should take the lead on a company's digital strategy? According to this infographic from Omobono, 88% of marketers strongly believe they should be...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...
View articleA third of consumers would like retailers to have free Wi-Fi as standard, with self-service checkouts also trending among tech-led consumer expectatio...
View articleNormally when your flight's delayed you reach for your phone to craft a strongly worded tweet, paired with a team of frustrated emojis, however when t...
View articleIt's official, the public has crowned YouTube's best ad from the past decade. Check out the top five, in reverse order (for dramatic effect). Read Mor...
View articleThis week’s unmasked marketer is Buzz Wiggins, co-founder and CTO at Adcade. Wiggins, apart from having an awesome name, looks great in slo-mo, looks...
View articleCompared to Google, Bing's scope is obviously more limited, however it offers great value for money and its market share is growing rapidly in both th...
View articleWhile not naming Facebook and Google explicitly, Apple chief Cook attacked companies that “built their businesses by lulling their customers into comp...
View articleThe UK’s entertainment and media sector, fuelled by a rise in demand for e-books, streamed media and online ad activity, is estimated to be worth £66....
View articleSmirnoff is celebrating the flamboyant "voguing" subculture born from the LGBT community as part of its £4.5m "We're Open" brand campaign. Read More...
View articleNetflix – the supreme getaway for TV-binging fanatics – has begun showing trailers at the start of some of its programmes. Read More...
View articleUS Google searches will now integrate tweets into results via Google’s iOS and Android app. Read More...
View articleWhich advertising sectors are leading the way in audience data usage, and what segments are they buying? Read More...
View articleBrands are at risk of losing the trust of consumers over the exchange of personal data, according to research from Microsoft. So, what can be done to ...
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