Spotify partners with Starbucks to hand the music controls to thirsty punters
Acquisition

Spotify partners with Starbucks to hand the music controls to thirsty punte...

11y Huw Jenkins

Spotify partners with Starbucks to hand the music ...

Spotify has teamed with Starbucks to give customers the control of music in-store in a bid to promote the music service's premium subscription package...

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Google to attach sponsored 'buy' buttons in search results
Insights

Google to attach sponsored 'buy' buttons in search results

11y Huw Jenkins

Google to attach sponsored 'buy' buttons in search...

Google is preparing to attach buy buttons onto its search results in a bid to boost e-commerce CTRs, according to reports. Read More...

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Testing emotional impact: Is facial coding reshaping strategy?
Disruptive MarTech

Testing emotional impact: Is facial coding reshaping strategy?

11y Huw Jenkins

Testing emotional impact: Is facial coding reshapi...

With big players such as Kellogg's making facial coding central to its ad strategy, will marketers race to consider consumers' subtle and fleeting emo...

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10 cats that made YouTube's first 10 years
Insights

10 cats that made YouTube's first 10 years

11y Huw Jenkins

10 cats that made YouTube's first 10 years

It's the beginning of the week, so what better way to beat the blues than by pawing through YouTube's most popular pussycats to mark its 10th birthday...

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Why is email essential for your business? (Infographic)
Insights

Why is email essential for your business? (Infographic)

11y Huw Jenkins

Why is email essential for your business? (Infogra...

New insight from the DMA shows that the average ROI for email campaigns has risen by 53% to £38 for every £1 spent last year. Explore their infographi...

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73% of Brits interacting with travel-related content on mobile
Disruptive MarTech

73% of Brits interacting with travel-related content on mobile

11y Huw Jenkins

73% of Brits interacting with travel-related conte...

The research revealed that smartphone users in the UK are the most likely to access travel content in a given month – highlighting the increasing oppo...

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“Devastating” ad blocking software could sweep across Europe
Insights

“Devastating” ad blocking software could sweep across Europe

11y Huw Jenkins

“Devastating” ad blocking software could sweep acr...

Mobile operators across Europe are reportedly in talks to install ad blocking software across their networks, in a targeted attack against Google’s mo...

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WATCH: People try "as seen on TV" products
Video

WATCH: People try "as seen on TV" products

11y Huw Jenkins

WATCH: People try "as seen on TV" products

From that essential elbow duster you JUST NEEDED, to that robotic starfish fish-tank cleaner - "as seen on TV" products are dangerous. Watch people po...

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Hot this week: Bus #fail, multi-screen personas and cats
Insights

Hot this week: Bus #fail, multi-screen personas and cats

11y Huw Jenkins

Hot this week: Bus #fail, multi-screen personas an...

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...

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Where are London's most Instagrammed spots?
Disruptive MarTech

Where are London's most Instagrammed spots?

11y Huw Jenkins

Where are London's most Instagrammed spots?

Hyde Park is London's most snapped location on Instagram, according to research from Love Home Swap. Explore the most popular London sites, as seen th...

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Why Domino's flooded Twitter with pizza emojis
Acquisition

Why Domino's flooded Twitter with pizza emojis

11y Huw Jenkins

Why Domino's flooded Twitter with pizza emojis

On Tuesday this week Domino’s served up masses of cryptic pizza emoji-stuffed tweets in, of course, another stunt to promote its everything, everywher...

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British consumers prefer British brands, finds study
Insights

British consumers prefer British brands, finds study

11y Huw Jenkins

British consumers prefer British brands, finds stu...

The study, which tracks the sale and purchase frequency of household products, found that home-grown products listed in all of the top five most frequ...

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The Post Office is using biometrics to improve customer experience
Disruptive MarTech

The Post Office is using biometrics to improve customer experience

11y Huw Jenkins

The Post Office is using biometrics to improve cus...

The experiment is designed to highlight points where the body reacts badly to things such as poor signage in a bid to better understand the 17 million...

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Why are infographics essential for content marketing? (Infographic)
Insights

Why are infographics essential for content marketing? (Infographic)

11y Huw Jenkins

Why are infographics essential for content marketi...

There have been 62 million search results for the term 'infographic' as of April 2015, according to this infographic from One Spot. Apart from the obv...

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Money buys a Brit's brand loyalty
Insights

Money buys a Brit's brand loyalty

11y Huw Jenkins

Money buys a Brit's brand loyalty

When asked how they'd like their loyalty rewarded, 67% of Brits wanted points transferable for money. Comparatively, just 12% wanted a more tailored a...

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Google self-driving cars have been in 11 accidents
Disruptive MarTech

Google self-driving cars have been in 11 accidents

11y Huw Jenkins

Google self-driving cars have been in 11 accidents

Chris Urmson, who heads up self-driving cars at Google, said: "If you spend enough time on the road, accidents will happen whether you’re in a car or ...

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BrewDog marks crowdfunding milestone by chucking “fat cats” on London
Acquisition

BrewDog marks crowdfunding milestone by chucking “fat cats” on London

11y Huw Jenkins

BrewDog marks crowdfunding milestone by chucking “...

BrewDog took to the skies above the City of London to doll out a clowder of “fat cats” to celebrate setting a new crowdfunding record and highlight th...

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Microsoft identifies 3 multi-screen "personas" which brands must know
Insights

Microsoft identifies 3 multi-screen "personas" which brands must know

11y Huw Jenkins

Microsoft identifies 3 multi-screen "personas" whi...

Microsoft research reveals consumers require different ad experiences depending on their "attention styles". Read More...

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Why subscription commerce wins (Infographic)
Ecommerce

Why subscription commerce wins (Infographic)

11y Huw Jenkins

Why subscription commerce wins (Infographic)

"The influence of subscription commerce is so large that it’s forcing even the largest corporations to follow suit," say Retention Science in their la...

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#Fail: "Ride me" bus ad sparks fierce online backlash
Acquisition

#Fail: "Ride me" bus ad sparks fierce online backlash

11y Huw Jenkins

#Fail: "Ride me" bus ad sparks fierce online backl...

The poorly judged New Adventure Travel ad was rolled out in an effort to "make catching the bus attractive to the younger generation." Read More...

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Microsoft to end Windows versions
Disruptive MarTech

Microsoft to end Windows versions

11y Huw Jenkins

Microsoft to end Windows versions

Windows 10 will be the “last version” of the dominant Windows operating system. Instead of new stand-alone versions, Windows 10 will be improved in re...

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Scottish digital technologies industry set for further growth in 2015
Insights

Scottish digital technologies industry set for further growth in 2015

11y Huw Jenkins

Scottish digital technologies industry set for fur...

Scotland’s digital tech industry is set to boom, with 83% of organisations planning to increase staff numbers and 86% of businesses expecting sales to...

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Hot this week: B2B brand breakdown, the social election and app war
Insights

Hot this week: B2B brand breakdown, the social election and app war

11y Huw Jenkins

Hot this week: B2B brand breakdown, the social ele...

Every week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...

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Which brand won the General Election social hype? (Poll)
Acquisition

Which brand won the General Election social hype? (Poll)

11y Huw Jenkins

Which brand won the General Election social hype? ...

This year's General Election is over and the Tories reign supreme. While the political losers nurse their wounds, we want to know which brand won your...

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WATCH: What happens when your life is a smartphone?
Video

WATCH: What happens when your life is a smartphone?

11y Huw Jenkins

WATCH: What happens when your life is a smartphone...

Min Alxe created this dystopic animated short film of what the world might look like if mobile's continued to consume our lives. Take a look, if you d...

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Toyota's latest campaign fuelled by bullsh*t
Acquisition

Toyota's latest campaign fuelled by bullsh*t

11y Huw Jenkins

Toyota's latest campaign fuelled by bullsh*t

Toyota released a humorous three-minute documentary plotting how poo can fuel a car, in a decisive effort to quash skeptics of fuel cell vehicles and ...

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Fuller's tweeting Londers to free pint in social stunt
Acquisition

Fuller's tweeting Londers to free pint in social stunt

11y Huw Jenkins

Fuller's tweeting Londers to free pint in social s...

Fuller’s is treating punters to a free pint of London Pride, thanks to a unique social media campaign inviting people to join its daily brewery taste ...

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