I/PRO offers digital-subscriber auditing; the metrics for PointRoll's FatBoys get fatter. Read More...
View articleNielsen//NetRatings reports married surfers are more apt to spend online than their single counterparts. Read More...
View articleThe auto industry is beginning to realize the impact of the Internet, and they are adjusting their marketing efforts accordingly. Read More...
View articleThe Federal Trade Commission weighs in before a House committee, asking for laws to help it fight spam. Read More...
View articleThe auto industry is beginning to realize the impact of the Internet, and its marketers are adjusting their marketing efforts accordingly. Read More...
View articleThe e-tailer tries to allay fears about its full-text book search feature. Read More...
View articleA new urban-focused wireless channel is in the works; voice still rules; and two wireless marketing players merge. Read More...
View articleAs expected, the portal replaces the European paid-search provider with its brand new toy. Read More...
View articleHave you produced your 800 MB share of information this year? Read More...
View articleIf e-mail is working, you may be tempted to do more of a good thing. Don't! Read More...
View articleSeparate superior conversion rates from mediocre ones. How to craft links that persuade. Read More...
View articleStrategies and tactics you can employ to leverage the additional power of regional targeting. Read More...
View articleFEATURE: When the World Wide Web Consortium (W3C) asked that a controversialpatent be reexamined, it wasn't without precedents. Read More...
View articleCleaving MSN in two came as the division finally moved into the black, but other factors drove the timing of the re-org too. Read More...
View articleGlobal usage is still dominated by younger, better-educated, higher-earning males, but some countries are narrowing the gaps better than others. Read ...
View articleReflecting its broadened scope and perhaps trying to shed its controversial image, the desktop software maker re-brands. Read More...
View articleCustom or custom er ? Product or process? The discussion continues in a follow-up to 'Personalization, Meet Mass Customization. Read More...
View articleYahoo! powerhouse outperforms the household-name search engine in paid listings, according to a new Jupiter Research study, but Google is as good as i...
View articleThe newest direct marketing medium bests the rest, according to research. Read More...
View articleMarketers cross their fingers that Microsoft won't have to change its browser in response to the Eolas patent infringement ruling, but they prepare fo...
View articleWeb site reporting: Don't leave it for the last minute. Four ways to get the budget you need now for the analytics tools you'll need in 2004. Read Mor...
View articleEnsure you reach the right audience and deliver on time -- even when marketing under the gun. Read More...
View articleHow do you incorporate Flash in an e-mail campaign? How can you ensure recipients get the experience? Read More...
View articleDespite legal challenges to such registries, the companies see demand to help telemarketers block calls to restricted numbers. Read More...
View articleCiting a need to tidy up, Microsoft's online presence will split intotwo divisions. Does this mean the end of Microsoft's ISP ambitions? Read More...
View articleAmerica Online makes a deeper commitment to rich media technology in its 9.0 Optimized product. Read More...
View articleMarketWatch.com names Atlanta sales chief; WWE picks ad server; and Tacoda Systems picks up a new client. Read More...
View article