Evolve Media launches TotallyHer.com, a display ad-free native-only platform that is dedicated to content discovery. Read More...
View articleNative advertising continues to dominate the digital marketing scene, but are the ads easily identifiable to consumers? And when the content is good, ...
View articleA new book explores the value of visualizing your analytics data, using Netflix as a prime example of a company that is successfully employing this st...
View articleWill the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the m...
View articleDramatically increase sales and boost margins by discovering what drives your shoppers to buy. Read More...
View articleAny business serious about digital marketing in China should be using WeChat. Here are some tips for how to use the platform effectively. Read More...
View articleThe new technology allows advertisers to deliver native video ads that adapt to any website's layout and design, giving users a flexible, seamless exp...
View articleThese tips and tricks can help you make the most out of your content marketing efforts. Can you work them into your strategy? Read More...
View articleThousands of new gTLDs will be launched in the next two years. Will Google's algorithm take this into account? Read More...
View articleMarketers constantly have to re-evaluate and improve their marketing strategies in today's fast-moving world. Here are some tips for assessing your ow...
View articleTwitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing o...
View articlePaul Hoskins, executive chairman and founder of Precedent, explains why organizations need to look to the power of "digital transformation" in order t...
View articleA study shows that marketing departments have lots of room to improve when it comes to employee engagement. Technology, and specifically marketing aut...
View articleAs back-to-school shopping lists grow bigger, so does the purchase funnel. To succeed in these mobile-driven times, marketers must create expanded con...
View articleThese methods for engaging customers via social media are tailored for health-focused brands, but can really be implemented by any company to help boo...
View articleThe newly redesigned MSN provides marketers with an opportunity to work across a unified cross-platform Microsoft presence. How will you take advantag...
View articleAgencies are always promising their clients innovation - but what does that really mean? And how can they truly achieve innovative results? Read More...
View articleWhen planning a marketing event, it's important to clearly define its purpose and calculate the return on investment before you get started. Doing so ...
View articleThese three analytics fixes, while they may be tricky to implement, are essential to helping you better manage your campaigns and your business as a w...
View articleAs programmatic continues to gain ground in the ad-tech industry, some marketers are wary of its shortcomings. Here's why programmatic buying is actua...
View articleMaximizing SEO and paid search, as well as getting the most out of local search results and Web and Google analytics, is essential for effective hotel...
View articleTwitter CFO Anthony Noto recently said Twitter could be getting a new algorithm, but the question is: Will the new feed improve or harm the Twitter ex...
View articleNow that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success. Read More...
View articleBuilding a successful pay-per-click (PPC) campaign can sometimes be viewed as "sculpting" in the sense that you need to chip away at the parts that wo...
View articlePublishers should maintain an open, ongoing dialogue with their ad providers to make sure they are able to jump on new opportunities when they arise. ...
View articleBlogs are still important tools for brands because they allow marketers to maintain full control of their content, and the analysis they can run on th...
View articleWhen it comes to brand publishing, the debate between online aggregation versus original content is an ongoing dilemma. Read More...
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