It's clear the ad industry group believes bigger is better as it recommends four standard ad sizes, dropping the standard banner from the list. Read M...
View article24/7 Real Media to rep a redesigned Womensforum.com; The Content Project (TCP) hires Jeannine Chanin; B2BWorks promotes Karen Breen Vogel to executive...
View articleEstimated sales figures from several measurement firms show that consumers are serious about online shopping as holiday outlays are up 30 to 40 percen...
View articleMichael Ward will leave the marketing technology specialist at the end of the year, triggering a management restructuring. Read More...
View articleThe researcher finds workers unbothered by spam, despite concern that spam has become a drain on businesses. Read More...
View articleIncreased 24/7 connectivity coupled with antagonism could largely be responsible for the 13 percent surge in digital penetrations. Read More...
View articleMaking the case for its subscription site, the Wall Street Journal Online questions the trustworthiness of providers of free business content. Read Mo...
View articleminervamail is email marketing broadcasting software developed to offer customized email marketing solutions to business. Read More...
View articleemailROI offers a full-service email campaign management package with competitive pricing. Read More...
View articleBronto provides Web-based email management software for sending out newsletters, surveys and other email communications. Read More...
View articleWho are the 'e-fluentials,' and how do you reach them? If you can sell to this key group, they'll sell to everyone else. Read More...
View articleBasic HTML is as essential as the ABCs of marketing communicators. How -- and where -- to learn basic code. Read More...
View articleMore forecasts point to an advertising-industry rebound in 2003 and 2004. Read More...
View articleThe provider of voice, DSL and networking services brings its subsidiaries under a single brand to clear up any customer confusion and better compete ...
View articleMaking customers smile (or even laugh) is hardly the worst thing that could happen to your brand. Read More...
View articleThe provider of voice, DSL and networking services brings its subsidiaries under a single brand to clear up any customer confusion and better compete ...
View articleLack of information coupled with vague laws could be largely responsible for the high piracy rate, which has resulted in almost $11 billion in lost re...
View articleAtlas DMT advances its reach, frequency, and GRP product in an effort to increase online ad spending. Read More...
View articleCredit where it's due. Spam helps Jeremy be a better marketer. Read More...
View articleWeb-based marketing strategies for movie studios and record labels have only just begun to penetrate one of the fastest growing consumer hubs in the w...
View articleThe Banner That Will Not Die is an object lesson in creative optimization. Read More...
View articleBuilding on its recent acquisition, the online ad giant introduces Ensemble, a new version of Protagona's campaign management product. Read More...
View articleWhat you need to know and do to get started with email marketing. Read More...
View articleBigfoot appoints Lotito to its board of directors; Movielink taps McCann-Erickson as its agency of record; J.D. Edwards upgrades its Aprimo Marketing ...
View articleOpera Software to use Advertising.com for ad serving; Carat Interactive brokers an interactive campaign for the DVD release of NewLine's 'Goldmember';...
View articleA new strategy brings new cost-cutting measures as the struggling ISPstrives to find its footing. Read More...
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