Just in time for a holiday advertising campaign, Gateway signs a deal with Pressplay to pre-load the music service -- and lots of tunes -- on new comp...
View articleMarketers are moving beyond 'batch-and-blast' and vendors arebeginning to give them the tools. Read More...
View articleOnline marketing isn't either/or. Branding messages must be integrated with direct marketing tactics. Read More...
View articleIf Scrooge had been a parasiteware vendor (with apologies to Charles Dickens). Read More...
View articleUnique, dynamically generated emails aren’t for everyone. Are they right for your business? Read More...
View articleNew media meets traditional media as millions of e-shoppers buy books online. Read More...
View articlePart five of a six-part series on wealth management, a new CRM strategy sweeping the securities industry. Read More...
View articleRecipe for relevance: Don't just return results, return content with paid search engine listings. Read More...
View articleThe advertising format is expected to steadily increase – from 6 percent of total ad spending in 2002 to 22 percent in 2007. Read More...
View articleThe pay-for-performance search company gets a three-year deal to provide paid listings for three CNN Web sites. Read More...
View articleThe online ad firm's third quarter trend report says marketers are taking a liking to rich media ads. Read More...
View articleComing up with a plan is only half the battle. Find out how to execute and get those newsletters out there. Read More...
View articleAlthough continuing to audit Web sites, ABC merges its interactive division with offline unit, in a move that could cut its audit base. Read More...
View articlePaying may win you better placement at AltaVista and other search engines. Is this fair? Is it the wave of the future? Read More...
View articleThe class action suit alleges the software company tricks users through ads that appear as computer system warnings. Read More...
View articleLoyalty practices are a mess, because current marketing practices are just plain wrong. Read More...
View articleThe paid search company buys out BT's share in the joint venture operating in the United Kingdom and Japan. Read More...
View articleAgency.com is tapped by the AMA to redesign MarketingPower.com; AOL Mexico and American Express Mexico enter a marketing agreement; ValueClick names a...
View articleMore than 22 percent of the small Middle Eastern nation's 650,000 citizens are connected, with projections of another 10 percent by 2005. Read More...
View articleWebSideStory's research unit says Google, Yahoo!, MSN and AOL combined to account for over 90 percent of shopping referrals. Read More...
View articleWe don’t know all the answers, but we’ll doggedly track down someone who does. Read More...
View articleDec. 4, 2002: In this week’s commentary: Nothing would demonstrate the power of the online service provider model better than a world-class anti-spam ...
View articleFun, games, shopping, and porn are costing American corporations millions in lost productivity. Read More...
View articleAfter choosing two competing vendors in itsmuch-publicized embrace of rich media formats, MSN makes up with Unicast. Read More...
View articleFour real-world publishers who use SMS messaging to process microtransaction fees for content. Read More...
View articleThe FTC wins a settlement in a scam involving the sale of phony dot-USA domains in a spam campaign that capitalized on American patriotism after 9-11....
View articleResults are in from Europe: Add the Web to the media mix, boost brand awareness. Read More...
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